{"product_id":"business-storytelling-for-dummies-paperback-softback-9781118661215","title":"Business Storytelling For Dummies (Paperback \/ softback) 9781118661215","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness Storytelling For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eKaren Dietz (Author), Lori L. Silverman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118661215, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 21 January 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.4 x 18.8 x 2.8 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eReady to hone your storytelling skills and craft a compelling business narrative?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.\u003c\/p\u003e \u003cp\u003eStorytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.\u003c\/p\u003e \u003cp\u003eConnecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the elements of storytelling and how to use them effectively\u003c\/li\u003e \u003cli\u003eBecome a better listener to become a better storyteller\u003c\/li\u003e \u003cli\u003eMake your stories come to life with relatable details\u003c\/li\u003e \u003cli\u003eBack up your story with data points\u003c\/li\u003e \u003cli\u003eUse the power of storytelling to effect change\u003c\/li\u003e \u003cli\u003eChoose the perfect format to tell your story\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Business Storytelling 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Scoop on Business Storytelling 9\u003c\/p\u003e \u003cp\u003eChapter 2: The Why, What, How, and Who of Business Storytelling 19\u003c\/p\u003e \u003cp\u003eChapter 3: What Makes a Story a Story 29\u003c\/p\u003e \u003cp\u003eChapter 4: Stories to Have in Your Hip Pocket 51\u003c\/p\u003e \u003cp\u003eChapter 5: Listening: Hearing What Others Have to Say and Capturing It 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Moving People to Action: Creating Compelling Stories 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Crafting a Story 99\u003c\/p\u003e \u003cp\u003eChapter 7: Polishing a Story: Structure and Embellishments 119\u003c\/p\u003e \u003cp\u003eChapter 8: What to Do About Data 141\u003c\/p\u003e \u003cp\u003eChapter 9: Expanding and Contracting Your Story 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Sharing Stories for Maximum Value 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Getting Comfortable Telling Stories 179\u003c\/p\u003e \u003cp\u003eChapter 11: Moving Stories into Multiple Media 197\u003c\/p\u003e \u003cp\u003eChapter 12: Incorporate Story in Your Organization 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Tailoring Storytelling to Special Circumstances 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Storytelling to Fund Your Passion 235\u003c\/p\u003e \u003cp\u003eChapter 14: Storytelling in Marketing 255\u003c\/p\u003e \u003cp\u003eChapter 15: Selling With Stories 275\u003c\/p\u003e \u003cp\u003eChapter 16: Using Stories to Spark Change 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Things You Should Never, Ever Do 317\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Storytelling Tips for Speakers 323\u003c\/p\u003e \u003cp\u003eChapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331\u003c\/p\u003e \u003cp\u003eAppendix: Real-Life Stories and a Template 335\u003c\/p\u003e \u003cp\u003eIndex 355\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52462988427544,"sku":"9781118661215","price":16.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118661215.jpg?v=1785544414","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-storytelling-for-dummies-paperback-softback-9781118661215","provider":"Freshly Printed Books","version":"1.0","type":"link"}