{"product_id":"business-management-for-the-equine-industry-paperback-softback-9781405126069","title":"Business Management for the Equine Industry (Paperback \/ softback) 9781405126069","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness Management for the Equine Industry\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eSharon Eastwood (Author), Anne-Lise Riis Jensen (Author), Anna Jordon (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405126069, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 24 October 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e170 pages\u003cbr\u003e24.4 x 17.5 x 1 cm, 0.381 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWritten by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.\u003cbr\u003e \u003cp\u003ePart 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eNo other book applies a truly modern business approach to equine enterprise.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cu\u003eThe Authors\u003c\/u\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eSharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cu\u003eAlso available\u003c\/u\u003e:\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eHorse and Stable Management\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eFourth Edition\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eJeremy Houghton Brown, Sarah Pilliner and Zoe Davies\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e1 4051 0007 9\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e978 14051 0007 6\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eTeaching Jumping\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eJane Houghton Brown\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e0 632 04127 7\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e978 0632 04127 5\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eHorse Nutrition and Feeding\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eSecond Edition\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eSarah Pilliner\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e0 632 05016 0\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e978 0632 05016 1\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eEquine Science\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eSecond Edition\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eSarah Pilliner and Zoe Davies\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e1 4051 1944 6\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e978 14051 1944 3\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eIntroduction to Horse Biology\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eZoe Davies\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e1 4051 2162 9\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e978 14051 2162 0\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eHorse Business Management\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThird Edition\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eJeremy Houghton Brown\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e0 632 05826 9\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e978 0632 05826 6\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eOverview\u003cbr\u003e Part 1:\u003c\/b\u003e \u003cb\u003eAssessing a business -\u003c\/b\u003e The British equestrian industry\u003cbr\u003e The livery industry\u003cbr\u003e The external environment\u003cbr\u003e The competitive environment\u003cbr\u003e The resource appraisal\u003cbr\u003e\u003cb\u003e Part 2:\u003c\/b\u003e \u003cb\u003eManaging a business\u003c\/b\u003e - Resource management\u003cbr\u003e Strategic planning\u003cbr\u003e Marketing\u003cbr\u003e The Business Plan\u003cbr\u003e\u003cb\u003e Part 3:\u003c\/b\u003e \u003cb\u003eCase studies\u003c\/b\u003e\u003cbr\u003e References, Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Veterinary medicine [\u003ca title=\"See our other books on Veterinary medicine\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Veterinary%20medicine%20%5BMZ%5D%22\"\u003eMZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52509191569688,"sku":"9781405126069","price":51.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405126069.jpg?v=1786496896","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-management-for-the-equine-industry-paperback-softback-9781405126069","provider":"Freshly Printed Books","version":"1.0","type":"link"}