{"product_id":"business-innovation-for-dummies-paperback-softback-9780470601747","title":"Business Innovation For Dummies (Paperback \/ softback) 9780470601747","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness Innovation For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlexander Hiam (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470601747, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 May 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.4 x 18.5 x 2.3 cm, 0.658 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... takes you through steps to executing a good idea... advice on offer is practical and easy to follow.\" (\u003cem\u003eManagement Today,\u003c\/em\u003e November 2010)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eDiscover how to access your creative power to boost your success in business\u003c\/b\u003e  \u003cp\u003eSuccess in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdvice on how to apply creativity to the workplace\u003c\/li\u003e \u003cli\u003eIdeas for spicing up presentations\u003c\/li\u003e \u003cli\u003eShows you how innovation leads to more productive business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart I: Making Your Mark as an Innovator 9\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 1: Taking an Innovative Approach to Work 11\u003cbr\u003e \u003cbr\u003e Chapter 2: Creating an Innovative Career Path 33\u003cbr\u003e \u003cbr\u003e Chapter 3: Leading with Creative Vision 45\u003cbr\u003e \u003cbr\u003e Chapter 4: Innovating in Sales and Marketing 67\u003cbr\u003e \u003cbr\u003e Chapter 5: Being an Innovative Strategist 79\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart II: Stimulating Your Creative Side: Thinking in New and Different Ways 99\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101\u003cbr\u003e \u003cbr\u003e Chapter 7: Mastering Advanced Brainstorming 121\u003cbr\u003e \u003cbr\u003e Chapter 8: Going Beyond Brainstorming 143\u003cbr\u003e \u003cbr\u003e Chapter 9: Turning Problems into Opportunities for Innovation 159\u003cbr\u003e \u003cbr\u003e Chapter 10: Going Shopping for Innovations 171\u003cbr\u003e \u003cbr\u003e Chapter 11: Coming Up with Creative Combinations 183\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart III: Applying Creativity and Innovation to Daily Challenges 197\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 12: Delivering Fresh Presentations and Proposals 199\u003cbr\u003e \u003cbr\u003e Chapter 13: Negotiating Creative Win–Wins 219\u003cbr\u003e \u003cbr\u003e Chapter 14: Innovating to Save Costs 231\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart IV: Implementing a Major Innovation 245\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 15: Managing the Development of an Innovative Idea 247\u003cbr\u003e \u003cbr\u003e Chapter 16: Spreading the Word to Diffuse Your Innovation 261\u003cbr\u003e \u003cbr\u003e Chapter 17: Protecting Intellectual Property 275\u003cbr\u003e \u003cbr\u003e Chapter 18: Building a Business Around Your Innovation 295\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart V: The Part of Tens 309\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 19: Ten Creative Ways to Boost Your Career 311\u003cbr\u003e \u003cbr\u003e Chapter 20: Ten Tips for More Innovative Meetings 317\u003cbr\u003e \u003cbr\u003e Chapter 21: Ten Ways to Stimulate Your Creative Genius 323\u003cbr\u003e \u003cbr\u003e Chapter 22: Ten Tips for Better Implementation of Your Ideas 331\u003cbr\u003e \u003cbr\u003e Index 339\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52462948253976,"sku":"9780470601747","price":14.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470601747.jpg?v=1785543452","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-innovation-for-dummies-paperback-softback-9780470601747","provider":"Freshly Printed Books","version":"1.0","type":"link"}