{"product_id":"business-in-the-cloud-what-every-business-needs-to-know-about-cloud-computing-hardback-9780470616239","title":"Business in the Cloud; What Every Business Needs to Know About Cloud Computing (Hardback) 9780470616239","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness in the Cloud\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhat Every Business Needs to Know About Cloud Computing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael H. Hugos (Author), Derek Hulitzky (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470616239, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 November 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages, Charts: 26 B\u0026amp;W, 0 Color; Photos: 2 B\u0026amp;W, 0 Color; Screen captures: 1 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 16.3 x 2 cm, 0.417 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eA close look at cloud computing's transformational role in business\u003c\/p\u003e \u003cp\u003eCovering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy IT and business thinking must change to capture the full potential of cloud computing\u003c\/li\u003e \u003cli\u003eTopics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures\u003c\/li\u003e \u003cli\u003eOther titles by Hugos include: \u003ci\u003eBusiness Agility: Sustainable Prosperity in a Relentlessly Competitive World\u003c\/i\u003e and \u003ci\u003eEssentials of Supply Chain Management, 2nd Edition\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePractical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Evolution and Future of Corporate Business Structures 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExample of a New Corporate Organization Structure 3\u003c\/p\u003e \u003cp\u003eModel of a Responsive Organization 5\u003c\/p\u003e \u003cp\u003eA Cybernetic Economy 7\u003c\/p\u003e \u003cp\u003eCybernetics is about Control and Communication 9\u003c\/p\u003e \u003cp\u003eProfit Potential of Self-Adjusting Feedback Loops 11\u003c\/p\u003e \u003cp\u003eViable Systems Model: A Framework for Business Agility 14\u003c\/p\u003e \u003cp\u003eA Cloud-Based Model for Business Organizations 19\u003c\/p\u003e \u003cp\u003eNotes 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The New Economics of Business 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoving to a Variable Cost Operating Model 24\u003c\/p\u003e \u003cp\u003eInformation Technology Finally Becomes a Utility 27\u003c\/p\u003e \u003cp\u003eVariable Cost IT Operations Enable Business Agility 30\u003c\/p\u003e \u003cp\u003eA Combination of Technologies Creates Cloud Computing 34\u003c\/p\u003e \u003cp\u003eImplications of the Transition to Cloud Computing 38\u003c\/p\u003e \u003cp\u003eNotes 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Key Technologies Used in Cloud Computing 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCloud Computing Defined 44\u003c\/p\u003e \u003cp\u003eSoftware-as-a-Service 47\u003c\/p\u003e \u003cp\u003eServer Virtualization 49\u003c\/p\u003e \u003cp\u003eService-Oriented Architecture 52\u003c\/p\u003e \u003cp\u003eOpen Source Software 54\u003c\/p\u003e \u003cp\u003eWeb Development and Mashups 58\u003c\/p\u003e \u003cp\u003eBlending It All Together 60\u003c\/p\u003e \u003cp\u003eNotes 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Data Security and Service Reliability 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWill Your Cloud Service Provider Be Here Next Year? 63\u003c\/p\u003e \u003cp\u003eWhat to Look for in a Good Service Provider 65\u003c\/p\u003e \u003cp\u003eElements of Good Data Security Policy 66\u003c\/p\u003e \u003cp\u003eCyber Threats and Perimeter Security in Cloud Computing 69\u003c\/p\u003e \u003cp\u003eEncryption: The Next Frontier of Data Security 72\u003c\/p\u003e \u003cp\u003eContracts, Service-Level Agreements, and Guarantees 73\u003c\/p\u003e \u003cp\u003eNegotiating Service and Pricing 77\u003c\/p\u003e \u003cp\u003ePerformance Penalties and Restitution Clauses 79\u003c\/p\u003e \u003cp\u003eNotes 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Moving to the Cloud: When and Where 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Business Strategy Based on Agility 84\u003c\/p\u003e \u003cp\u003eUsing the Cloud for Business Advantage 87\u003c\/p\u003e \u003cp\u003eBusiness Applications with the Greatest Potential 89\u003c\/p\u003e \u003cp\u003eRisk Considerations with the Cloud 91\u003c\/p\u003e \u003cp\u003eCloud Cost Considerations 94\u003c\/p\u003e \u003cp\u003eCase Study: Selling ‘‘Designer Chocolates’’ 96\u003c\/p\u003e \u003cp\u003eNotes 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Transition from Managing Technology to Managing Business Processes 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Fixed Cost of Maintaining Large Data Centers is Being Challenged 102\u003c\/p\u003e \u003cp\u003ePublic, Private, and Hybrid Clouds 103\u003c\/p\u003e \u003cp\u003eIssues to Consider with Private Clouds 107\u003c\/p\u003e \u003cp\u003eThe Cloud is a Platform for Managing Business Processes 109\u003c\/p\u003e \u003cp\u003eAutomate Routine Processes and Focus People on Handling Exceptions 113\u003c\/p\u003e \u003cp\u003eFour Technologies that Enable Responsive Business Processes 115\u003c\/p\u003e \u003cp\u003eNotes 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The New Role of Information Technology 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs Traditional IT Irrelevant? 119\u003c\/p\u003e \u003cp\u003eA Tumultuous Ride for the Chief Information Officer 121\u003c\/p\u003e \u003cp\u003eThe End of IT as We Know It 122\u003c\/p\u003e \u003cp\u003eChanges in IT and Business Unit Staffing 123\u003c\/p\u003e \u003cp\u003eEvolution of the Traditional Corporate IT Department 124\u003c\/p\u003e \u003cp\u003eAgile IT Professionals Using Cloud Technology will be Embedded in Business Operating Units 125\u003c\/p\u003e \u003cp\u003eCloud Computing Separates Data Center Operations from System Development 127\u003c\/p\u003e \u003cp\u003eDo We Need Enterprise Technology Architects, or Business Architects? 128\u003c\/p\u003e \u003cp\u003eCompanies are Investing in New Business Process Design 129\u003c\/p\u003e \u003cp\u003eA Renewed Focus on Using Technology for Profit and Competitive Advantage 132\u003c\/p\u003e \u003cp\u003eNotes 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Five Profit Enablers Driving Business to the Cloud 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarvard Medical School 137\u003c\/p\u003e \u003cp\u003eGolden Gate University 140\u003c\/p\u003e \u003cp\u003eSilicon Valley Education Foundation 143\u003c\/p\u003e \u003cp\u003eBeachbody.com 147\u003c\/p\u003e \u003cp\u003eFive Profit Enablers Driving Business to the Cloud . . . and Away from Corporate Data Centers 148\u003c\/p\u003e \u003cp\u003eNotes 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Business Impact of Cloud Computing 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew Economic Engines for Growth 153\u003c\/p\u003e \u003cp\u003eTime to Get Agile and Reinvent Traditional Business Operations 155\u003c\/p\u003e \u003cp\u003eGet Ready, Get Set, Go: Success in a Real-Time Economy 157\u003c\/p\u003e \u003cp\u003eInterconnected, Adaptable, and Specialized 159\u003c\/p\u003e \u003cp\u003eCollaboration is Now More Profitable than Control 163\u003c\/p\u003e \u003cp\u003eNecessity Makes Radical the New Normal 165\u003c\/p\u003e \u003cp\u003eThe Recovering Complexaholic 169\u003c\/p\u003e \u003cp\u003eNotes 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Global Implications of the Cloud 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReal-Time Global Collaboration 171\u003c\/p\u003e \u003cp\u003eSerious Games 173\u003c\/p\u003e \u003cp\u003eCloud-Based Collaboration Enables a New Way of Working: The Dynamics of Swarming 176\u003c\/p\u003e \u003cp\u003eReal-Time Visibility Could Make Us a Whole Lot Smarter 180\u003c\/p\u003e \u003cp\u003eNew Realities and New Opportunities 183\u003c\/p\u003e \u003cp\u003eNotes 188\u003c\/p\u003e \u003cp\u003eAbout the Authors 191\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276369588504,"sku":"9780470616239","price":25.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470616239.jpg?v=1781368100","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-in-the-cloud-what-every-business-needs-to-know-about-cloud-computing-hardback-9780470616239","provider":"Freshly Printed Books","version":"1.0","type":"link"}