{"product_id":"business-gamification-for-dummies-paperback-softback-9781118466933","title":"Business Gamification For Dummies (Paperback \/ softback) 9781118466933","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness Gamification For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eKris Duggan (Author), Kate Shoup (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118466933, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 8 February 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.1 x 18.5 x 2.3 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe easy way to grasp and use gamification concepts in business\u003c\/b\u003e \u003cp\u003eGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Gamification For Dummies\u003c\/i\u003e explains how you can apply the principles of this strategic concept to your own business model.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow gamification evolved from Farmville\/Zynga and Facebook and is now something that can be applied to the work environment\u003c\/li\u003e \u003cli\u003eHow to build a successful gamification program\u003c\/li\u003e \u003cli\u003eHow to entice and retain customers using gamification\u003c\/li\u003e \u003cli\u003eHow to drive employee behavior inside your organization\u003c\/li\u003e \u003cli\u003eReal-world illustrations of gamification at work\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction 1  \u003cp\u003e\u003cb\u003ePart I: Basic Training: Grasping the Basics 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Gamifi -wha? Introducing Gamification 9\u003c\/p\u003e \u003cp\u003eChapter 2: Head Case: Understanding What Makes Users Tick 23\u003c\/p\u003e \u003cp\u003eChapter 3: Object Lesson: Establishing Business Objectives 37\u003c\/p\u003e \u003cp\u003eChapter 4: Target Practice: Targeting Desired Behaviors 51\u003c\/p\u003e \u003cp\u003eChapter 5: You Win! The Rewards of Rewarding 65\u003c\/p\u003e \u003cp\u003eChapter 6: Game On: Understanding Game Mechanics 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Decisions, Decisions: Choosing a Gamification Framework 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Freeze Frame: Understanding Gamification Frameworks 115\u003c\/p\u003e \u003cp\u003eChapter 8: Customer-Facing Frameworks 131\u003c\/p\u003e \u003cp\u003eChapter 9: Employee-Facing Frameworks 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Getting Your Gamification Program Off the Ground 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Choosing a Gamification Provider 175\u003c\/p\u003e \u003cp\u003eChapter 11: Key Expertise for Your Gamification Team 187\u003c\/p\u003e \u003cp\u003eChapter 12: Ready, Set, Go! Configuring and Deploying Gamification Elements 193\u003c\/p\u003e \u003cp\u003eChapter 13: Analyze This: Understanding Analytics 211\u003c\/p\u003e \u003cp\u003eChapter 14: What’s Next: The Future of Gamification 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: The Part of Tens 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Additional Gamification Resources 245\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Great Gamified Sites and Apps 251\u003c\/p\u003e \u003cp\u003eAppendix: Supercharge Your Sales Team with Gamification 257\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52501439381784,"sku":"9781118466933","price":15.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118466933.jpg?v=1786239028","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-gamification-for-dummies-paperback-softback-9781118466933","provider":"Freshly Printed Books","version":"1.0","type":"link"}