{"product_id":"business-development-a-market-oriented-perspective-paperback-softback-9780470683668","title":"Business Development; A Market-Oriented Perspective (Paperback \/ softback) 9780470683668","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness Development\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Market-Oriented Perspective\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eHans Eibe Sørensen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470683668, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 March 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e576 pages\u003cbr\u003e23.4 x 18.8 x 3.3 cm, 1.043 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis textbook answers the basic questions: \"What is business development?\"  \"What does the business developer do?\" and \"What characterises good, structured, effective business development?\"  Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.\u003cbr\u003e The book is divided into three modules focusing on the market-oriented business developer’s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.\u003cbr\u003e The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer’ at the end to enhance a student’s learning.\u003cbr\u003e The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations.  Inherently international in its scope, the text includes numerous real world examples, taken from the author’s own experience as a biotech entrepreneur, as well as from the wider global business community.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface  \u003cp\u003eChapter 1. Introduction and Default Positions\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 1. The Business Developer’s Mindset\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Business Development\u003c\/p\u003e \u003cp\u003eChapter 3. Market Orientation\u003c\/p\u003e \u003cp\u003eChapter 4. Innovation, the Entrepreneur, and Entrepreneurial Orientation\u003c\/p\u003e \u003cp\u003eChapter 5. Business Models and Business Plans\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 2. The Business Developer’s Toolbox\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6. Strategy and Strategic Management\u003c\/p\u003e \u003cp\u003eChapter 7. The Business Environment – value creation I\u003c\/p\u003e \u003cp\u003eChapter 8. Resources and Organization Design – value creation II\u003c\/p\u003e \u003cp\u003eChapter 9. Value Appropriation and Property rights\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 3. Crafting and Executing the Business Plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10. The Marketing Plan – marketing management and market research\u003c\/p\u003e \u003cp\u003eChapter 11. The Organization Plan – organizational development and governance\u003c\/p\u003e \u003cp\u003eChapter 12. The Finance Plan – financial statements, arrangements, and valuation\u003c\/p\u003e \u003cp\u003eChapter 13. Connecting the Dots – executing the business plan\u003c\/p\u003e \u003cp\u003eIndex \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462946058520,"sku":"9780470683668","price":44.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470683668.jpg?v=1785543425","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-development-a-market-oriented-perspective-paperback-softback-9780470683668","provider":"Freshly Printed Books","version":"1.0","type":"link"}