{"product_id":"business-analytics-methods-and-cases-for-data-driven-decisions-hardback-9781316512159","title":"Business Analytics; Methods and Cases for Data-Driven Decisions (Hardback) 9781316512159","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness Analytics\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMethods and Cases for Data-Driven Decisions\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA comprehensive, innovative textbook suitable for senior and graduate students in business or data science departments.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRichard Huntsinger (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781316512159, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 2 January 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e700 pages\u003cbr\u003e26 x 21.1 x 3.2 cm, 1.66 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'This book is an excellent practical resource, providing an executive level perspective to its readership.' Janos Pinter, Rutgers University - New Brunswick\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBusiness analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eExecutive Overview\u003cbr\u003e 1. Data and Decisions\u003cbr\u003e 1.1 Learning Objectives\u003cbr\u003e 1.2 Introduction\u003cbr\u003e 1.3 Data-to-Decision Process Model\u003cbr\u003e 1.4 Decision Models\u003cbr\u003e 1.5 Sensitivity Analysis\u003cbr\u003e 2. Data Preparation\u003cbr\u003e 2.1 Learning Objectives\u003cbr\u003e 2.2 Data Objects\u003cbr\u003e 2.3 Selection\u003cbr\u003e 2.4 Amalgamation\u003cbr\u003e 2.5 Synthetic Variables\u003cbr\u003e 2.6 Normalization\u003cbr\u003e 2.7 Dummy Variables\u003cbr\u003e 2.8 CASE | High-Tech Stocks\u003cbr\u003e 3. Data Exploration\u003cbr\u003e 3.1 Learning Objectives\u003cbr\u003e 3.2 Descriptive Statistics\u003cbr\u003e 3.3 Similarity\u003cbr\u003e 3.4 Cross-Tabulation\u003cbr\u003e 3.5 Data Visualization\u003cbr\u003e 3.6 Kernel Density Estimation\u003cbr\u003e 3.7 CASE | Fundraising Strategy\u003cbr\u003e 3.8 CASE | Iowa Liquor Sales\u003cbr\u003e 4. Data Transformation\u003cbr\u003e 4.1 Learning Objectives\u003cbr\u003e 4.2 Balance\u003cbr\u003e 4.3 Imputation\u003cbr\u003e 4.4 Alignment\u003cbr\u003e 4.5 Principal Component Analysis\u003cbr\u003e 4.6 CASE | Loan Portfolio\u003cbr\u003e 5. Classification I\u003cbr\u003e 5.1 Learning Objectives\u003cbr\u003e 5.2 Classification Methodology\u003cbr\u003e 5.3 Classifier Evaluation\u003cbr\u003e 5.4 k-Nearest Neighbors\u003cbr\u003e 5.5 Logistic Regression\u003cbr\u003e 5.6 Decision Tree\u003cbr\u003e 5.7 CASE | Loan Portfolio Revisited\u003cbr\u003e 6. Classification II\u003cbr\u003e 6.1 Learning Objectives\u003cbr\u003e 6.2 Naive Bayes\u003cbr\u003e 6.3 Support Vector Machine\u003cbr\u003e 6.4 Neural Network\u003cbr\u003e 6.5 CASE | Telecom Customer Churn\u003cbr\u003e 6.6 CASE | Truck Fleet Maintenance\u003cbr\u003e 7. Classification III\u003cbr\u003e 7.1 Learning Objectives\u003cbr\u003e 7.2 Multinomial Classification\u003cbr\u003e 7.3 CASE | Facial Recognition\u003cbr\u003e 7.4 CASE | Credit Card Fraud\u003cbr\u003e 8. Regression\u003cbr\u003e 8.1 Learning Objectives\u003cbr\u003e 8.2 Regression Methodology\u003cbr\u003e 8.3 Regressor Evaluation\u003cbr\u003e 8.4 Linear Regression\u003cbr\u003e 8.5 Regression Versions\u003cbr\u003e 8.6 CASE | Call Center Scheduling\u003cbr\u003e 9. Ensemble Assembly\u003cbr\u003e 9.1 Learning Objectives\u003cbr\u003e 9.2 Bagging\u003cbr\u003e 9.3 Boosting\u003cbr\u003e 9.4 Stacking\u003cbr\u003e 10. Cluster Analysis\u003cbr\u003e 10.1 Learning Objectives\u003cbr\u003e 10.2 Cluster Analysis Methodology\u003cbr\u003e 10.3 Cluster Model Evaluation\u003cbr\u003e 10.4 k-Means\u003cbr\u003e 10.5 Hierarchical Agglomeration\u003cbr\u003e 10.6 Gaussian Mixture\u003cbr\u003e 10.7 CASE | Fortune 500 Diversity\u003cbr\u003e 10.8 CASE | Music Market Segmentation\u003cbr\u003e 11. Special Data Types\u003cbr\u003e 11.1 Learning Objectives\u003cbr\u003e 11.2 Text Data\u003cbr\u003e 11.3 Time Series Data\u003cbr\u003e 11.4 Network Data\u003cbr\u003e 11.5 PageRank for Network Data\u003cbr\u003e 11.6 Collaborative Filtering for Network Data\u003cbr\u003e 11.7 CASE | Deceptive Hotel Reviews\u003cbr\u003e 11.8 CASE | Targeted Marketing.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business strategy [\u003ca title=\"See our other books on Business strategy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20strategy%20%5BKJC%5D%22\"\u003eKJC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52431040676120,"sku":"9781316512159","price":113.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781316512159i.jpg?v=1784769314","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-analytics-methods-and-cases-for-data-driven-decisions-hardback-9781316512159","provider":"Freshly Printed Books","version":"1.0","type":"link"}