{"product_id":"business-advantage-intermediate-students-book-with-dvd-9780521132206","title":"Business Advantage Intermediate Student's Book with DVD () 9780521132206","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBusiness Advantage Intermediate Student's Book with DVD\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAn innovative, new multi-level course for the university and in-company sector.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlmut Koester (Author), Angela Pitt (Author), Michael Handford (Author), Martin Lisboa (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521132206, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e, published 26 January 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e27.6 x 22 x 1 cm, 0.57 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAn innovative, new multi-level course for the university and in-company sector.  Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging.    The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few.    The Student's Book comes with a free DVD of video case studies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eTopic 1. Business Environment: 1. Culture and its impact\u003cbr\u003e 2. Technology and business\u003cbr\u003e Writing 1\u003cbr\u003e DVD Sequence 1\u003cbr\u003e Topic 2. Managing People: 3. Motivation\u003cbr\u003e 4. Human resources\u003cbr\u003e Writing 2\u003cbr\u003e DVD Sequence 2\u003cbr\u003e Topic 3. Managing Cultures: 5. Organisations and their structure\u003cbr\u003e 6. Managing organisations\u003cbr\u003e Writing 3\u003cbr\u003e DVD Sequence 3\u003cbr\u003e Topic 4. Managing Operations: 7. Supply chain management (SCM)\u003cbr\u003e 8. Quality management\u003cbr\u003e Writing 4\u003cbr\u003e DVD Sequence 4\u003cbr\u003e Topic 5. Marketing: 9. Marketing strategy\u003cbr\u003e 10. Customer relationship management (CRM)\u003cbr\u003e Writing 5\u003cbr\u003e DVD Sequence 5\u003cbr\u003e Topic 6. Accounting and Finance: 11. Accounting\u003cbr\u003e 12. Finance\u003cbr\u003e Writing 6\u003cbr\u003e DVD Sequence 6\u003cbr\u003e Topic 7. Strategies and Decision-making: 13. Decision making\u003cbr\u003e 14. The learning organisation\u003cbr\u003e Writing 7\u003cbr\u003e DVD Sequence 7.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: ELT: English for business [\u003ca title=\"See our other books on ELT: English for business\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22ELT:%20English%20for%20business%20%5BESB%5D%22\"\u003eESB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46002741674264,"sku":"9780521132206","price":43.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521132206i_3ce8c3af-ea42-46d2-85c3-5d8e766083bf.jpg?v=1691372128","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/business-advantage-intermediate-students-book-with-dvd-9780521132206","provider":"Freshly Printed Books","version":"1.0","type":"link"}