{"product_id":"building-your-direct-mail-program-excellence-in-fund-raising-workbook-series-paperback-softback-9780787955298","title":"Building Your Direct Mail Program; Excellence in Fund Raising Workbook Series (Paperback \/ softback) 9780787955298","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBuilding Your Direct Mail Program\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eExcellence in Fund Raising Workbook Series\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGwyneth J. Lister (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787955298, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 20 April 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e112 pages\u003cbr\u003e27.4 x 20.6 x 0.8 cm, 0.181 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike.\"\u003cbr\u003e—\u003cb\u003eKim Klein\u003c\/b\u003e, publisher, \u003ci\u003eGrassroots Fundraising Journal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"When I started volunteering more than twenty-five years ago, I had very few resources to help me be a successful direct mail fund raiser. If I had \u003ci\u003eBuilding Your Direct Mail Program\u003c\/i\u003e then, I know I could have doubled the money we raised. This book will give any nonprofit a clear, easy plan to follow that will make their direct mail campaign a success.\"\u003cbr\u003e—\u003cb\u003eAnn Cameron\u003c\/b\u003e, banker and volunteer board president, La Clinica de la Raza\u003c\/p\u003e \u003cp\u003e\"Yes! Volunteers and professionals alike are taken on a step-by-step process that actually moves you by leaps and bounds toward accomplished direct mail practice.\"\u003cbr\u003e—\u003cb\u003eSkip Henderson\u003c\/b\u003e, fund raising teacher, University of San Francisco and Indiana University's Fund Raising School\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn \u003ci\u003eBuilding Your Direct Mail Program—\u003c\/i\u003epart of \u003ci\u003eExcellence in Fundraising Workbook Series—\u003c\/i\u003eGwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results. \u003cp\u003eIn addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find \u003ci\u003eBuilding Your Direct Mail Program\u003c\/i\u003e an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eUnderstanding Direct Mail Fund Raising.\u003cbr\u003e \u003cbr\u003e Creating Your Case for Support.\u003cbr\u003e \u003cbr\u003e Identifying Your Donors.\u003cbr\u003e \u003cbr\u003e Building Your Donor Base.\u003cbr\u003e \u003cbr\u003e Assembling the Direct Mail Package.\u003cbr\u003e \u003cbr\u003e Planning Your Mailings.\u003cbr\u003e \u003cbr\u003e Assessing Your Costs.\u003cbr\u003e \u003cbr\u003e Testing and Evaluating Your Direct Mail Efforts.\u003cbr\u003e \u003cbr\u003e Thanking Your Donors.\u003cbr\u003e \u003cbr\u003e Putting It All Together.\u003cbr\u003e \u003cbr\u003e Resources.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52410657046808,"sku":"9780787955298","price":23.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787955298.jpg?v=1784247023","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/building-your-direct-mail-program-excellence-in-fund-raising-workbook-series-paperback-softback-9780787955298","provider":"Freshly Printed Books","version":"1.0","type":"link"}