{"product_id":"bridging-the-gaps-in-global-communication-paperback-softback-9781405144124","title":"Bridging the Gaps in Global Communication (Paperback \/ softback) 9781405144124","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBridging the Gaps in Global Communication\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDoug Newsom (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405144124, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 October 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages\u003cbr\u003e22.9 x 15.2 x 1.2 cm, 0.254 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Once again Doug Newsom has done the communication discipline a favor with an outstanding analysis of global communication, its problems and its promises. This is a book worth reading.\" - \u003ci\u003eDon W. Stacks, University of Miami\u003c\/i\u003e \u003cbr\u003e \u003cp\u003e\"A thought-provoking volume that addresses many issues for those who are working or planning to work abroad. The exercises are useful for the classroom as well as the training room.\" – \u003ci\u003eGloria Walker, ABC, FRSA, Consultant, Southall, England\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"Doug Newsom is pre-eminently qualified to help the reader understand and empathize with those of other cultures and global regions while continuing to respect one’s own beliefs and values. Take this book with you on your next international trip!\" - \u003ci\u003eDean Kruckeberg, University of Northern Iowa\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThis major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.\u003c\/p\u003e \u003cp\u003eKey features include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAddresses an important subject that few other books do: how to communicate in the \u003ci\u003eglobal\u003c\/i\u003e media marketplace at both the interpersonal and public level\u003c\/li\u003e \u003cli\u003eExplores mass modes of communication including advertising, public relations, the Internet, news, and magazines\u003c\/li\u003e \u003cli\u003eRich with real life examples, chosen to appeal to students\u003c\/li\u003e \u003cli\u003eDraws on the author's experiences teaching media and public relations across Asia, Africa, and Europe\u003c\/li\u003e \u003cli\u003eExamines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBridging the Gaps in Global Communication\u003c\/i\u003e is accompanied by an instructor’s manual, available at \u003cb\u003ewww.blackwellpublishing.com\/newsom\u003c\/b\u003e.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface. \u003cp\u003eList of Figures.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Global Sources and Systems of Communication: Concepts, Economics, and Politics\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Organization of Information\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003e1.1. Sources of Information.\u003c\/p\u003e \u003cp\u003e1.1.1. Interpersonal channels.\u003c\/p\u003e \u003cp\u003e1.1.2. Extrapersonal relationships, usually public ones.\u003c\/p\u003e \u003cp\u003e1.2. Systems of Communication.\u003c\/p\u003e \u003cp\u003e1.2.1. Mass communication.\u003c\/p\u003e \u003cp\u003e1.2.2. Organizational: profit and nonprofit.\u003c\/p\u003e \u003cp\u003e1.3. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Concepts\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e2.1. Information for Individual Decision Making.\u003c\/p\u003e \u003cp\u003e2.2. Information for Communal Decision Making.\u003c\/p\u003e \u003cp\u003e2.3. Thinking Differently and Avoiding Assumptions.\u003c\/p\u003e \u003cp\u003e2.4. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Politics\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e3.1. Government Structure.\u003c\/p\u003e \u003cp\u003e3.2. Institutional Freedoms.\u003c\/p\u003e \u003cp\u003e3.3. Individual Freedoms.\u003c\/p\u003e \u003cp\u003e3.4. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Economics\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003e4.1. Commercially Based Economies (Competitive).\u003c\/p\u003e \u003cp\u003e4.2. Government-based Economies (Supportive).\u003c\/p\u003e \u003cp\u003e4.3. Summary.\u003c\/p\u003e \u003cp\u003eRecap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: The Cultural Context in which Information Is Received, Interpreted, and Understood\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Nonverbal Interaction: Action, Sound, and Silence\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e5.1. Music.\u003c\/p\u003e \u003cp\u003e5.2. Dress.\u003c\/p\u003e \u003cp\u003e5.3. Food.\u003c\/p\u003e \u003cp\u003e5.4. Expressions.\u003c\/p\u003e \u003cp\u003e5.5. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Theories of Signs and Language\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e6.1. Signs.\u003c\/p\u003e \u003cp\u003e6.1.1. Gestures.\u003c\/p\u003e \u003cp\u003e6.1.2. Public information signs.\u003c\/p\u003e \u003cp\u003e6.1.3. Symbols.\u003c\/p\u003e \u003cp\u003e6.1.4. Logos.\u003c\/p\u003e \u003cp\u003e6.1.5. Advertising.\u003c\/p\u003e \u003cp\u003e6.2. Signs as Persuasive Images.\u003c\/p\u003e \u003cp\u003e6.3. Language.\u003c\/p\u003e \u003cp\u003e6.3.1. Semantics.\u003c\/p\u003e \u003cp\u003e6.3.2. Syntactics.\u003c\/p\u003e \u003cp\u003e6.3.3. Pragramatics.\u003c\/p\u003e \u003cp\u003e6.4. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Theories of Symbolic Interaction, Structuration, and Convergence\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e7.1. Application.\u003c\/p\u003e \u003cp\u003e7.2. Limitation.\u003c\/p\u003e \u003cp\u003e7.3. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Theories of Discourse\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e8.1. Agenda Setting on a Global Level.\u003c\/p\u003e \u003cp\u003e8.2. Speech-act Theory.\u003c\/p\u003e \u003cp\u003e8.3. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Frames of Reference\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e9.1. Attachment of Meanings.\u003c\/p\u003e \u003cp\u003e9.2. Experiences.\u003c\/p\u003e \u003cp\u003e9.3. Living in Two (or More) Cultures.\u003c\/p\u003e \u003cp\u003e9.4. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Ethical Issues\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e10.1. Sensitivities.\u003c\/p\u003e \u003cp\u003e10.2. Interpretations.\u003c\/p\u003e \u003cp\u003e10.3. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Legal Issues\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e11.1. Government.\u003c\/p\u003e \u003cp\u003e11.2. Religion.\u003c\/p\u003e \u003cp\u003e11.3. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12. The Roles of Advertising and Public Relations\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003e12.1. Advertising.\u003c\/p\u003e \u003cp\u003e12.1.1. Illustrations.\u003c\/p\u003e \u003cp\u003e12.1.2. Product information.\u003c\/p\u003e \u003cp\u003e12.2. Public Relations.\u003c\/p\u003e \u003cp\u003e12.2.1. Policies.\u003c\/p\u003e \u003cp\u003e12.2.2. Practices.\u003c\/p\u003e \u003cp\u003e12.3. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13. Miscommunication and Consequences\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e13.1. Mass Communication\/Editorial Content.\u003c\/p\u003e \u003cp\u003e13.2. Commercial\/Promotional Content.\u003c\/p\u003e \u003cp\u003e13.3. Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14. Developing a Worldview\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e14.1. Personally.\u003c\/p\u003e \u003cp\u003e14.2. Professionally.\u003c\/p\u003e \u003cp\u003e14.3. Summary\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52437771059480,"sku":"9781405144124","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405144124.jpg?v=1784939052","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/bridging-the-gaps-in-global-communication-paperback-softback-9781405144124","provider":"Freshly Printed Books","version":"1.0","type":"link"}