{"product_id":"brewing-up-a-business-adventures-in-beer-from-the-founder-of-dogfish-head-craft-brewery-paperback-softback-9780470942314","title":"Brewing Up a Business; Adventures in Beer from the Founder of Dogfish Head Craft Brewery (Paperback \/ softback) 9780470942314","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBrewing Up a Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAdventures in Beer from the Founder of Dogfish Head Craft Brewery\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSam Calagione (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470942314, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 January 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e312 pages, Photos: 19 B\u0026amp;W, 0 Color\u003cbr\u003e22.6 x 15.2 x 2.5 cm, 0.386 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eUpdated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery\u003c\/b\u003e  \u003cp\u003eStarting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.\u003c\/p\u003e \u003cp\u003eIn this newly updated \u003ci\u003eSecond Edition,\u003c\/i\u003e Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated to offer a more complete look at what it takes to keep a small business booming\u003c\/li\u003e \u003cli\u003eAn inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally\u003c\/li\u003e \u003cli\u003eShows how to use social media to reach new customers and grow a business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor any entrepreneur with a dream, \u003ci\u003eBrewing Up a Business, Second Edition\u003c\/i\u003e presents an enlightening, in-depth look at what it takes to succeed on their own terms.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword: The Passion of the Individual vii  \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eChapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1\u003c\/p\u003e \u003cp\u003eChapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21\u003c\/p\u003e \u003cp\u003eChapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37\u003c\/p\u003e \u003cp\u003eChapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55\u003c\/p\u003e \u003cp\u003eChapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73\u003c\/p\u003e \u003cp\u003eChapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89\u003c\/p\u003e \u003cp\u003eChapter 7 GOING SOCIAL 119\u003c\/p\u003e \u003cp\u003eChapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125\u003c\/p\u003e \u003cp\u003eChapter 9 STALKING THE KILLER APP: Creating Innovation 153\u003c\/p\u003e \u003cp\u003eChapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179\u003c\/p\u003e \u003cp\u003eChapter 11 CASH IS KING (WELL, SORT OF) 195\u003c\/p\u003e \u003cp\u003eChapter 12 LEADERSHIP: In Theory and in Practice 213\u003c\/p\u003e \u003cp\u003eChapter 13 EFFECTIVELY MANAGING COWORKERS 231\u003c\/p\u003e \u003cp\u003eChapter 14 WORKING TOWARD IRRELEVANCE 243\u003c\/p\u003e \u003cp\u003eChapter 15 HOME BREW RENDEZVOUS 257\u003c\/p\u003e \u003cp\u003eChapter 16 TO SMALL-BUSINESS SUCCESS 265\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278119301400,"sku":"9780470942314","price":14.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470942314.jpg?v=1781458433","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/brewing-up-a-business-adventures-in-beer-from-the-founder-of-dogfish-head-craft-brewery-paperback-softback-9780470942314","provider":"Freshly Printed Books","version":"1.0","type":"link"}