{"product_id":"break-the-rules-the-six-counter-conventional-mindsets-of-entrepreneurs-that-can-help-anyone-change-the-world-hardback-9781394153015","title":"Break the Rules!; The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World (Hardback) 9781394153015","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBreak the Rules!\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn Mullins (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394153015, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 January 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.1 x 16 x 3 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eDiscover the six counter-conventional mindsets to be a changemaker \u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eBreak the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/i\u003e, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You’ll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. \u003c\/p\u003e\n\u003cp\u003eEach of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eExplanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom\u003c\/li\u003e \u003cli\u003eStrategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator’s way\u003c\/li\u003e \u003cli\u003eWays to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along \u003ci\u003eyour\u003c\/i\u003e entrepreneurial path\u003c\/li\u003e \u003cli\u003eSteps \u003ci\u003eyou\u003c\/i\u003e can take now to make one or more of these mindsets your own.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn essential new take on entrepreneurship and on what it takes to be or become more “entrepreneurial,” \u003ci\u003eBreak the Rules!\u003c\/i\u003e sheds new light on an oft-discussed—but rarely understood—area of business.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003ePreface: Why This Book xvii\u003c\/p\u003e \u003cp\u003e1 It’s Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk 1\u003c\/p\u003e \u003cp\u003e2 When You’re Tempted to Say No, Instead Say “Yes, We Can!”: Then Figure Out How 13\u003c\/p\u003e \u003cp\u003e3 It’s the Customer’s Problem That Matters, Not Your Solution: Problem- First, Not Product- First, Logic 41\u003c\/p\u003e \u003cp\u003e4 Why “Moving the Needle” Doesn’t Matter Much to Entrepreneurs: Think Narrow, Not Broad 69\u003c\/p\u003e \u003cp\u003e5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float 97\u003c\/p\u003e \u003cp\u003e6 Make the Future Winnings Yours!: Beg, Borrow, But Don’t Steal 125\u003c\/p\u003e \u003cp\u003e7 What Entrepreneurs Can Do That Big Companies Can’t: Instead of Asking Permission, Beg Forgiveness Later 151\u003c\/p\u003e \u003cp\u003e8 Act Your Way to a New Way of Thinking (Because the Reverse Won’t Work!): From Mindsets to Action 179\u003c\/p\u003e \u003cp\u003eNotes 193\u003c\/p\u003e \u003cp\u003eAbout the Author 209\u003c\/p\u003e \u003cp\u003eIndex 211\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52449461960984,"sku":"9781394153015","price":16.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394153015.jpg?v=1785200676","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/break-the-rules-the-six-counter-conventional-mindsets-of-entrepreneurs-that-can-help-anyone-change-the-world-hardback-9781394153015","provider":"Freshly Printed Books","version":"1.0","type":"link"}