{"product_id":"branding-for-the-public-sector-creating-building-and-managing-brands-people-will-value-hardback-9781118756317","title":"Branding for the Public Sector; Creating, Building and Managing Brands People Will Value (Hardback) 9781118756317","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBranding for the Public Sector\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreating, Building and Managing Brands People Will Value\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Temporal (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118756317, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 November 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.6 x 16.1 x 2.3 cm, 0.549 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eHow to apply for-profit marketing strategies to non-profit organizations\u003c\/b\u003e \u003cp\u003eBranding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents strategies and actions for building a powerful, memorable public sector brand\u003c\/li\u003e \u003cli\u003eExplains why the public sector will be the next huge growth sector in branding\u003c\/li\u003e \u003cli\u003eExplores the competencies needed to successfully manage a public sector brand\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Importance of Branding and Building Brand Strategy 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Public Sector and Branding 5\u003c\/p\u003e \u003cp\u003e2 Public Sector Brand Categories 19\u003c\/p\u003e \u003cp\u003e3 The Nation Brand Effect and Brand Architecture 47\u003c\/p\u003e \u003cp\u003e4 Building a Power Public Sector Brand: Visions, Values, Emotions and Personalities 67\u003c\/p\u003e \u003cp\u003e5 Brand Positioning 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Implementing and Managing Public Sector Brands 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Public Sector Brand Management 145\u003c\/p\u003e \u003cp\u003e7 Brand Communications Strategy 173\u003c\/p\u003e \u003cp\u003e8 Brand Engagement 203\u003c\/p\u003e \u003cp\u003e9 Tracking Brand Success 221\u003c\/p\u003e \u003cp\u003e10 The Future of Public Sector Branding 243\u003c\/p\u003e \u003cp\u003eAuthor biography 267\u003c\/p\u003e \u003cp\u003eAcknowledgements 269\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52501091844376,"sku":"9781118756317","price":20.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118756317.jpg?v=1786209659","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/branding-for-the-public-sector-creating-building-and-managing-brands-people-will-value-hardback-9781118756317","provider":"Freshly Printed Books","version":"1.0","type":"link"}