{"product_id":"branding-for-dummies-paperback-softback-9781118958087","title":"Branding For Dummies (Paperback \/ softback) 9781118958087","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBranding For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eBill Chiaravalle (Author), Barbara Findlay Schenck (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118958087, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 20 January 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.4 x 18.5 x 2.5 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eDiscover how brands are created, managed, differentiated, leveraged, and licensed\u003c\/b\u003e  \u003cp\u003eWhether your business is large or small, global or local, this new edition of \u003ci\u003eBranding For Dummies\u003c\/i\u003e gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.\u003c\/p\u003e \u003cp\u003ePacked with plain-English advice and step-by-step instructions, \u003ci\u003eBranding For Dummies\u003c\/i\u003e covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—\u003ci\u003eBranding For Dummies\u003c\/i\u003e makes it fast and easy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes tips and cautionary advice on social media and its impact on personal and business branding programs\u003c\/li\u003e \u003cli\u003eCovers balancing personal and business brand development\u003c\/li\u003e \u003cli\u003eReferences some of the major brand crises—and how to avoid making the same mistakes\u003c\/li\u003e \u003cli\u003eShows brand marketers how to create brands that match their employers' objectives while launching their own careers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a business leader looking to set your brand up for the ultimate success, \u003ci\u003eBranding For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Branding 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Putting Brands and Branding in Perspective 7\u003c\/p\u003e \u003cp\u003eChapter 2: Why, What, How, and When to Brand 23\u003c\/p\u003e \u003cp\u003eChapter 3: Gearing Up to Brand or Build a Better Brand 43\u003c\/p\u003e \u003cp\u003eChapter 4: Powering Up Your Personal and One-Person Business Brands 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Building a Brand, Step by Step 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Profiling and Positioning Your Brand 75\u003c\/p\u003e \u003cp\u003eChapter 6: Putting Your Brand into Words 99\u003c\/p\u003e \u003cp\u003eChapter 7: Naming Your Brand 111\u003c\/p\u003e \u003cp\u003eChapter 8: Designing Your Logo and Tagline 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Winning Brand Fans and Followers 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Countdown to Takeoff: Launching or Relaunching Your Brand 153\u003c\/p\u003e \u003cp\u003eChapter 10: Branding in the Digital Age 171\u003c\/p\u003e \u003cp\u003eChapter 11: Engaging Your Brand Audience Online with Social Media 189\u003c\/p\u003e \u003cp\u003eChapter 12: Advertising, Promoting, and Publicizing Your Brand 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Caring for Your Brand 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Perfecting Your Brand Experience 235\u003c\/p\u003e \u003cp\u003eChapter 14: Winning Brand Loyalty 251\u003c\/p\u003e \u003cp\u003eChapter 15: Valuing and Leveraging Your Brand 265\u003c\/p\u003e \u003cp\u003eChapter 16: Revitalizing Your Brand with a Full or Partial Makeover 289\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Protecting Your Brand 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Defending Your Brand Legally and through Careful Usage 307\u003c\/p\u003e \u003cp\u003eChapter 18: Taking Action When Bad Things Happen to Good Brands 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Signs that Your Personal Brand Needs Attention 337\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Branding Mistakes and How to Avoid Them 343\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Branding Truths to Remember 349\u003c\/p\u003e \u003cp\u003eIndex 355\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52462978171160,"sku":"9781118958087","price":16.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118958087.jpg?v=1785544150","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/branding-for-dummies-paperback-softback-9781118958087","provider":"Freshly Printed Books","version":"1.0","type":"link"}