{"product_id":"brand-for-talent-eight-essentials-to-make-your-talent-as-famous-as-your-brand-paperback-softback-9781119143215","title":"Brand for Talent; Eight Essentials to Make Your Talent as Famous as Your Brand (Paperback \/ softback) 9781119143215","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBrand for Talent\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEight Essentials to Make Your Talent as Famous as Your Brand\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMark Schumann (Author), Elizabeth Sartain (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119143215, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 May 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e22.9 x 15.2 x 1.4 cm, 0.369 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eBrand for Talent\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\n\u003cp\u003e\"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. \u003ci\u003eBrand for Talent\u003c\/i\u003e provides a compelling framework and great practical tips. It will change the way you think about your people strategy.\"\u003cbr\u003e \u003cb\u003eCAMMIE DUNAWAY,\u003c\/b\u003e Nintendo of America  \u003c\/p\u003e\n\u003cp\u003e\"\u003ci\u003eBrand for Talent\u003c\/i\u003e is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get \u003ci\u003eBrand for Talent\u003c\/i\u003e, get amped and get going!\"\u003cbr\u003e \u003cb\u003e—BRAD WHITWORTH,\u003c\/b\u003e ABC, Cisco, IABC Fellow, IABC Past Chairman  \u003c\/p\u003e\n\u003cp\u003e\"In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management.\"\u003cbr\u003e \u003cb\u003e—HAYAGREEVA RAO,\u003c\/b\u003e Graduate School of Business, Stanford University  \u003c\/p\u003e\n\u003cp\u003e\"This is a fascinating book. Using the power of a consumer brand as a lever to \u003ci\u003eretain\u003c\/i\u003e talent is a given. What hasn't been done until this book is to put the brand to work in order to \u003ci\u003eattract\u003c\/i\u003e the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading.\"\u003cbr\u003e \u003cb\u003e—LOU WILLIAMS\u003c\/b\u003e ABC, APR, L.C. Williams \u0026amp; Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow  \u003c\/p\u003e\n\u003cp\u003e\"Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times.\"\u003cbr\u003e \u003cb\u003e—Dr. JOHN BOUDREAU,\u003c\/b\u003e Marshall School of Business, University of Southern California  \u003c\/p\u003e\n\u003cp\u003eJoin Us at \u003cb\u003eJosseybass.com\u003c\/b\u003e  \u003c\/p\u003e\n\u003cp\u003eRegister at \u003cb\u003ewww.josseybass.com\/email\u003c\/b\u003e for more information on our publications, authors, and to receive special offers.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Get Real\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential One: Wake Up\u003c\/p\u003e \u003cp\u003eEssential Two: Look Ahead\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Get to Work\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential Three: Create\u003c\/p\u003e \u003cp\u003eEssential Four: Segment\u003c\/p\u003e \u003cp\u003eEssential Five: Implement\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Get Prepared\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential Six: Sustain\u003c\/p\u003e \u003cp\u003eEssential Seven: Survive\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: What It Means to You\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuild a Talent Brand Legacy\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003eAbout the Authors\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52421468324120,"sku":"9781119143215","price":18.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119143215.jpg?v=1784596003","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/brand-for-talent-eight-essentials-to-make-your-talent-as-famous-as-your-brand-paperback-softback-9781119143215","provider":"Freshly Printed Books","version":"1.0","type":"link"}