{"product_id":"brand-aid-shopping-well-to-save-the-world-paperback-softback-9780816665464","title":"Brand Aid; Shopping Well to Save the World (Paperback \/ softback) 9780816665464","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBrand Aid\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eShopping Well to Save the World\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLisa Ann Richey (Author), Stefano Ponte (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780816665464\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 11 March 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e21.6 x 14 x 1.8 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cp\u003e\"There is a desperate need for critical intervention in debates about Product RED and other manifestations of development capitalism. \u003ci\u003eBrand Aid\u003c\/i\u003e, a smart and edgy book, deftly meets that need. It asks big, penetrating questions about production, consumption, and global inequality and it answers them in rich and provocative ways.\" -Samantha King, Queens University\u003c\/p\u003e\u003c\/div\u003e \u003cdiv\u003e\u003cp\u003e\"\u003ci\u003eBrand Aid \u003c\/i\u003eis an original and important contribution to the critique of international development. Lisa Ann Richey and Stefano Ponte argue that the celebritization of aid marks an important shift that in effect divests the wealthy of any responsibility for global poverty. \u003ci\u003eBrand Aid \u003c\/i\u003eis a great book.\" -Vinh Kim Nguyen, University of Montreal\u003c\/p\u003e\u003c\/div\u003e \u003cdiv\u003e\n\u003cp\u003e\"Readers and academics interested in the ways corporate philanthropy is evolving will find this useful, as will armchair sociologists.\" -\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\"This is a thoroughly researched and well-written book and one that pulls no punches; you know from the very first pages how the (RED) initiative will be dissected and found wanting. Thoughtful and highly critical.\" -\u003ci\u003eTimes Higher Education\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eIn \u003ci\u003eBrand Aid\u003c\/i\u003e, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eUsing Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003ePreface\u003cbr\u003e Introduction: Product (RED) and the Reinvention of International Aid\u003cbr\u003e 1. Band Aid to Brand Aid: Celebrity Experts and Expert Celebrities\u003cbr\u003e 2. The Rock Man's Burden: Vanity, Value, and Virtual Salvation\u003cbr\u003e 3. Saving Africa: AIDS and the Rebranding of Aid\u003cbr\u003e 4. Hard Commerce: Corporate Social Responsibility for Distant Others\u003cbr\u003e 5. Doing Good by Shopping Well: The Rise of \"Causumer\" Culture\u003cbr\u003e Conclusion: Celebrities, Consumers, and Everyone Else\u003cbr\u003e Notes\u003cbr\u003e Works Cited\u003cbr\u003e Index\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Brand New","offer_id":52744060436760,"sku":"9780816665464","price":13.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/brand-aid-shopping-well-to-save-the-world-paperback-softback-9780816665464","provider":"Freshly Printed Books","version":"1.0","type":"link"}