{"product_id":"brains-on-fire-igniting-powerful-sustainable-word-of-mouth-movements-igniting-powerful-sustainable-word-of-mouth-movements-hardback-9780470614181","title":"Brains on Fire – Igniting Powerful, Sustainable, Word of Mouth Movements; Igniting Powerful, Sustainable, Word of Mouth Movements (Hardback) 9780470614181","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBrains on Fire – Igniting Powerful, Sustainable, Word of Mouth Movements\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIgniting Powerful, Sustainable, Word of Mouth Movements\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eR Phillips (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470614181, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 September 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages, Photos: 45 B\u0026amp;W, 0 Color; Graphs: 1 B\u0026amp;W, 0 Color\u003cbr\u003e21.6 x 14 x 1.6 cm, 0.352 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eDevelop and harness a powerful, sustainable word-of-mouth movement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing \"campaign\" mentality.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrains on Fire\u003c\/i\u003e offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop and harness a powerful, sustainable, word-of-mouth movement\u003c\/li\u003e \u003cli\u003eDescribes 10 lessons to master and create a powerful, sustainable movement\u003c\/li\u003e \u003cli\u003eThe Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eLesson 1: Movements Aren’t about the Product Conversation; They’re about the Passion Conversation 1\u003c\/p\u003e \u003cp\u003eLesson 2: Movements Start with the First Conversation 23\u003c\/p\u003e \u003cp\u003eLesson 3: Movements Have Inspirational Leadership 37\u003c\/p\u003e \u003cp\u003eLesson 4: Movements Have a Barrier of Entry 57\u003c\/p\u003e \u003cp\u003eLesson 5: Movements Empower People with Knowledge 69\u003c\/p\u003e \u003cp\u003eLesson 6: Movements Have Shared Ownership 91\u003c\/p\u003e \u003cp\u003eLesson 7: Movements Have Powerful Identities 107\u003c\/p\u003e \u003cp\u003eLesson 8: Movements Live Both Online and Off-Line 123\u003c\/p\u003e \u003cp\u003eLesson 9: Movements Make Advocates Feel Like Rock Stars 139\u003c\/p\u003e \u003cp\u003eLesson 10: Movements Get Results 153\u003c\/p\u003e \u003cp\u003eLesson 11: Your Turn 167\u003c\/p\u003e \u003cp\u003eAbout the Authors 171\u003c\/p\u003e \u003cp\u003eIndex 175\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Brand New","offer_id":52501143453976,"sku":"9780470614181","price":16.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470614181.jpg?v=1786212279","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/brains-on-fire-igniting-powerful-sustainable-word-of-mouth-movements-igniting-powerful-sustainable-word-of-mouth-movements-hardback-9780470614181","provider":"Freshly Printed Books","version":"1.0","type":"link"}