{"product_id":"brain-of-the-firm-paperback-softback-9780471948391","title":"Brain of the Firm (Paperback \/ softback) 9780471948391","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBrain of the Firm\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eStafford Beer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471948391, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 September 1994\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages\u003cbr\u003e25.4 x 17.6 x 3.7 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Stafford Beer is undoubtedly among the world's most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know.\"\u003cbr\u003e—\u003cb\u003eDr Russell L Ackoff\u003c\/b\u003e, The Institute for Interactive Management, Pennsylvania, USA\u003c\/p\u003e \u003cp\u003e\"If ... anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer . everyone in management ... should be grateful to him for using clear and at times elegant English and ... even elegant diagrams.\"\u003cbr\u003e—\u003ci\u003e\u003cb\u003eThe Economist\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis is the second edition of a book which has already become a management 'standard' both in universities and on the bookshelves of managers and their advisers. Brain of the Firm develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the author's theory of viable systems. Despite the neurophysiology, the book is written for managers to understand. The companion volume to this book is The Heart of Enterprise, which is intended to support and complement this text.\u003c\/p\u003e \u003cp\u003e\"Stafford Beer's works represent required reading for everyone who believes that a capacity for rigorous thinking is an essential attribute of today's successful managers and administrators. Brain of the Firm shows a first-rate intellect at work and provides concepts, models and inspiration for both practitioners and teachers.\"\u003cbr\u003e—\u003cb\u003eSir Douglas Hague\u003c\/b\u003e, CBE\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eCONCEPTUAL COMPONENTS.\u003cbr\u003e \u003cbr\u003e Let's Think Again.\u003cbr\u003e \u003cbr\u003e Concepts and Terms.\u003cbr\u003e \u003cbr\u003e The Dimensions of the Problem.\u003cbr\u003e \u003cbr\u003e The Organization of Unthinkable Systems.\u003cbr\u003e \u003cbr\u003e Hierarchies of Control.\u003cbr\u003e \u003cbr\u003e THE FORMS OF THE MODEL.\u003cbr\u003e \u003cbr\u003e The Anatomy of Management.\u003cbr\u003e \u003cbr\u003e Control Physiology.\u003cbr\u003e \u003cbr\u003e Autonomy.\u003cbr\u003e \u003cbr\u003e Autonomic Management.\u003cbr\u003e \u003cbr\u003e The Biggest Switch.\u003cbr\u003e \u003cbr\u003e THE USE OF THE MODEL.\u003cbr\u003e \u003cbr\u003e Corporate Structure and its Quantification.\u003cbr\u003e \u003cbr\u003e Autonomics--Systems One, Two, Three.\u003cbr\u003e \u003cbr\u003e Environments of Decision--System Four.\u003cbr\u003e \u003cbr\u003e The Multinode--System Five.\u003cbr\u003e \u003cbr\u003e The Higher Management.\u003cbr\u003e \u003cbr\u003e THE COURSE OF HISTORY.\u003cbr\u003e \u003cbr\u003e A Flying Start.\u003cbr\u003e \u003cbr\u003e Into its Stride.\u003cbr\u003e \u003cbr\u003e The October Watershed.\u003cbr\u003e \u003cbr\u003e The End of the Beginning.\u003cbr\u003e \u003cbr\u003e Prospectus.\u003cbr\u003e \u003cbr\u003e References explicit to these five chapters.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Glossary of Cybernatic Terms Used in this Book.\u003cbr\u003e \u003cbr\u003e Select Bibliography.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52174485422360,"sku":"9780471948391","price":47.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471948391.jpg?v=1781174429","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/brain-of-the-firm-paperback-softback-9780471948391","provider":"Freshly Printed Books","version":"1.0","type":"link"}