{"product_id":"bootstrap-empire-the-bala-blueprint-for-building-a-100m-brand-from-the-ground-up-hardback-9781394379910","title":"Bootstrap Empire; The Bala Blueprint for Building a $100M Brand from the Ground Up (Hardback) 9781394379910","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBootstrap Empire\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Bala Blueprint for Building a $100M Brand from the Ground Up\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e\"Everyone says 'just start' because it's true, but \u003ci\u003eBootstrap Empire\u003c\/i\u003e shows you exactly how. Natalie's blueprint is clear, practical, actually useful guidance that's relevant today—specific enough to be tactical, and general enough to be helpful no matter your idea. I honestly wish I had this book when I co-founded Our Place!\"\u003cbr\u003e\u003cb\u003e—Zach Rosner, cofounder of Our Place\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“After hundreds of hours talking business on Hot Takes Big Stakes podcast, I can tell you: no one breaks down brand-building like Natalie. \u003ci\u003eBootstrap Empire\u003c\/i\u003e is the rare mix of inspiration and instruction that actually moves founders forward.”\u003cbr\u003e\u003cb\u003e—Lana Elie, founder of Floom, CCO of Urban Stems\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eBootstrap Empire\u003c\/i\u003e turns creativity into strategy. Natalie lays out the systems behind the aesthetics and the real mechanics of brand-building that most founders overlook. If you want to build something beautiful and scalable, start here.”\u003cbr\u003e\u003cb\u003e—Max Kislevitz, cofounder of Bala \u003c\/b\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNatalie Holloway (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394379910, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 February 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.1 x 15.8 x 2.3 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eStart, fund, and scale your business with expert advice from a proven entrepreneur\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eBootstrap Empire: The Definitive Guide to Building a Viral Brand From Scratch,\u003c\/i\u003e Natalie Holloway, co-founder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire for your new company. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a 5-way bidding war on the hit show Shark Tank and earned investments from Mark Cuban and Maria Sharapova.\u003c\/p\u003e \u003cp\u003eYou'll also discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality\u003c\/li\u003e \u003cli\u003eHands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success\u003c\/li\u003e \u003cli\u003eSpecific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003ePerfect for aspiring entrepreneurs and founders, \u003ci\u003eBootstrap Empire\u003c\/i\u003e is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I The Bootstrapper’s Mindset 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Why You Should Bootstrap Your Business to Success 3\u003c\/p\u003e \u003cp\u003eChapter 2 The Tool Kit to Launch 19\u003c\/p\u003e \u003cp\u003eChapter 3 Owning the Hustle and Grind 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II Building Your Empire from Scratch 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 How to Get Started 57\u003c\/p\u003e \u003cp\u003eChapter 5 How to Bootstrap Costs 77\u003c\/p\u003e \u003cp\u003eChapter 6 Mistakes to Avoid 91\u003c\/p\u003e \u003cp\u003eChapter 7 Pitch Like Crazy 105\u003c\/p\u003e \u003cp\u003eChapter 8 The Rejection Mindset 113\u003c\/p\u003e \u003cp\u003eChapter 9 Problem-Solving Versus Problem Avoiding 121\u003c\/p\u003e \u003cp\u003eChapter 10 Start Small, Think Big 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III Scaling Without Selling Out 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Know Your Numbers 137\u003c\/p\u003e \u003cp\u003eChapter 12 Marketing 101 151\u003c\/p\u003e \u003cp\u003eChapter 13 When You’re Ready to Hire 163\u003c\/p\u003e \u003cp\u003eChapter 14 To Raise or Not to Raise 175\u003c\/p\u003e \u003cp\u003eChapter 15 Getting Comfortable Saying No 183\u003c\/p\u003e \u003cp\u003eChapter 16 Scaling Momentum 201\u003c\/p\u003e \u003cp\u003eAcknowledgments 215\u003cbr\u003eAbout the Author 217\u003cbr\u003eIndex 219\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52460646662424,"sku":"9781394379910","price":15.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394379910.jpg?v=1785456730","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/bootstrap-empire-the-bala-blueprint-for-building-a-100m-brand-from-the-ground-up-hardback-9781394379910","provider":"Freshly Printed Books","version":"1.0","type":"link"}