{"product_id":"book-yourself-solid-the-fastest-easiest-and-most-reliable-system-for-getting-more-clients-than-you-can-handle-even-if-you-hate-marketing-and-selling-paperback-softback-9781119431220","title":"Book Yourself Solid; The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling (Paperback \/ softback) 9781119431220","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBook Yourself Solid\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael Port (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119431220, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 December 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e22.6 x 15.2 x 2.5 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eKick off the cycle of success with serious self-promotion that works\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBook Yourself Solid\u003c\/i\u003e is a handbook for self-promotion that translates into results. We tend to think of \"busy\" as the equivalent of \"successful\"—but that's not always the case. The key lies in \u003ci\u003ewhat you're busy doing\u003c\/i\u003e. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would \u003ci\u003elike\u003c\/i\u003e them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBook Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006.\u003c\/i\u003e This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a solid foundation for a stellar public image\u003c\/li\u003e \u003cli\u003eEnhance your reputation for trust and credibility\u003c\/li\u003e \u003cli\u003ePerfect your pitch and pricing to attract higher-caliber clients\u003c\/li\u003e \u003cli\u003eAdopt the six core strategies that will keep you booked solid\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eSpending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. \u003ci\u003eBook Yourself Solid\u003c\/i\u003e shows you how to kick off this cycle of success, and maintain it for the long term.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eAuthor’s Note xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE One Your Foundation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Red Velvet Rope Policy 3\u003c\/p\u003e \u003cp\u003eChapter 2 Why People Buy What You’re Selling 16\u003c\/p\u003e \u003cp\u003eChapter 3 Develop a Personal Brand 32\u003c\/p\u003e \u003cp\u003eChapter 4 How to Talk About What You Do 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE Two Building Trust and Credibility 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Becoming a Likeable Expert in Your Field 63\u003c\/p\u003e \u003cp\u003eChapter 6 The Book Yourself Solid Sales Cycle Process 76\u003c\/p\u003e \u003cp\u003eChapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95\u003c\/p\u003e \u003cp\u003eChapter 8 The Power of Information Products 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE Three Simple Selling and Perfect Pricing 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Perfect Pricing 127\u003c\/p\u003e \u003cp\u003eChapter 10 Super Simple Selling 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Book Yourself Solid Networking Strategy 155\u003c\/p\u003e \u003cp\u003eChapter 12 The Book Yourself Solid Direct Outreach Strategy 177\u003c\/p\u003e \u003cp\u003eChapter 13 The Book Yourself Solid Referral Strategy 199\u003c\/p\u003e \u003cp\u003eChapter 14 The Book Yourself Solid Speaking Strategy 210\u003c\/p\u003e \u003cp\u003eChapter 15 The Book Yourself Solid Writing Strategy 237\u003c\/p\u003e \u003cp\u003eChapter 16 The Book Yourself Solid Web Strategy 256\u003c\/p\u003e \u003cp\u003ePart 1: Designing Your Website 258\u003c\/p\u003e \u003cp\u003ePart 2: Getting Visitors to Your Website 270\u003c\/p\u003e \u003cp\u003ePart 3: Building Your Social Media Platform 281\u003c\/p\u003e \u003cp\u003eFinal Thoughts 290\u003c\/p\u003e \u003cp\u003eReferences 293\u003c\/p\u003e \u003cp\u003eHow to Reach Michael Port 295\u003c\/p\u003e \u003cp\u003eAbout the Author 296\u003c\/p\u003e \u003cp\u003eIndex 297\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453504614680,"sku":"9781119431220","price":14.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119431220_157916.jpg?v=1785285348","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/book-yourself-solid-the-fastest-easiest-and-most-reliable-system-for-getting-more-clients-than-you-can-handle-even-if-you-hate-marketing-and-selling-paperback-softback-9781119431220","provider":"Freshly Printed Books","version":"1.0","type":"link"}