{"product_id":"book-clubs-and-book-commerce-paperback-9781108708814","title":"Book Clubs and Book Commerce (Paperback \/ softback) 9781108708814","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBook Clubs and Book Commerce\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAn introduction to book clubs as a distribution channel and cultural phenomenon. Book clubs and book commerce are linked inextricably.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCorinna Norrick-Rühl (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108708814, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 February 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e75 pages, 1 b\/w illus.\u003cbr\u003e17.9 x 12.6 x 0.6 cm, 0.1 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. Book clubs: definition and basic structure\u003cbr\u003e 3. Books for the masses: book clubs in the twentieth century\u003cbr\u003e 4. Chances and challenges for book clubs today\u003cbr\u003e 5. Conclusions and outlook.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Publishing industry \u0026amp; book trade [\u003ca title=\"See our other books on Publishing industry \u0026amp; book trade\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Publishing%20industry%20\u0026amp;%20book%20trade%20%5BKNTP%5D%22\"\u003eKNTP\u003c\/a\u003e], Retail sector [\u003ca title=\"See our other books on Retail sector\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Retail%20sector%20%5BKNPR%5D%22\"\u003eKNPR\u003c\/a\u003e], Business strategy [\u003ca title=\"See our other books on Business strategy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20strategy%20%5BKJC%5D%22\"\u003eKJC\u003c\/a\u003e], Literary studies: general [\u003ca title=\"See our other books on Literary studies: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Literary%20studies:%20general%20%5BDSB%5D%22\"\u003eDSB\u003c\/a\u003e], Literary theory [\u003ca title=\"See our other books on Literary theory\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Literary%20theory%20%5BDSA%5D%22\"\u003eDSA\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46005092450584,"sku":"9781108708814","price":14.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108708814i_1ab9bcaa-ee9b-4198-ae34-e877bb3f51d1.jpg?v=1696713831","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/book-clubs-and-book-commerce-paperback-9781108708814","provider":"Freshly Printed Books","version":"1.0","type":"link"}