{"product_id":"body-of-truth-leveraging-what-consumers-cant-or-wont-say-hardback-9780471444398","title":"Body of Truth; Leveraging What Consumers Can't or Won't Say (Hardback) 9780471444398","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBody of Truth\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLeveraging What Consumers Can't or Won't Say\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDan Hill (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471444398, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 August 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.2 x 16 x 2.4 cm, 0.502 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn \u003ci\u003eBody of Truth\u003c\/i\u003e, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers’ real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers’ true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: Laying the Groundwork for Sensory Logic.  \u003cp\u003eChapter 1. Fighting the Battle: \u003ci\u003eHow to Make the Case for the New Marketing Paradigm.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Rationality Redefined: \u003ci\u003eHow Cognition and Communication Actually Work.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3. Marketing Backed by Science: \u003ci\u003eApplying Scientific Insights for Marketing Success.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4. The New Research: \u003ci\u003eUnderstanding How Consumers Really View Your Products.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5. Using Emotive Branding: \u003ci\u003eHow to Tap into Consumers’ Deepest Emotions.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6. Powerful Brand Story Design: \u003ci\u003eCreating a Narrative That Will Solidify Consumer Devotion.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7. Emotional Positioning: \u003ci\u003eHow to Sell Your Products Based on Their Emotional Resonance.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8. Using Emotive Scripts: \u003ci\u003eTapping into Consumers’ Emotional Memory Banks.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Consumers’ Evolutionary Needs: \u003ci\u003eAppealing to Humans’ Innate Desires.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10. Looking Forward: \u003ci\u003eHow Science Will Continue to Benefit Marketing.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293477925144,"sku":"9780471444398","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471444398.jpg?v=1781641243","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/body-of-truth-leveraging-what-consumers-cant-or-wont-say-hardback-9780471444398","provider":"Freshly Printed Books","version":"1.0","type":"link"}