{"product_id":"blogging-hardback-9780745663647","title":"Blogging (Hardback) 9780745663647","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBlogging\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJill Walker Rettberg (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780745663647, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 October 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e25 x 15 x 1.5 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"A landmark in social cyberspace studies – and much more than that. It’s about the way today’s popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a renowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political and historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism and sociology together into a brilliant explanatory framework.\"\u003cbr\u003e \u003cb\u003eHoward Rheingold, author of \u003ci\u003eSmart Mobs\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"Blogging has become an essential backbone of social media. Jill Walker Rettberg’s book brilliantly documents, analyses and situates blogging, constructing an indispensable account of blogging’s history and future in light of social network sites, mobile practices and other media-sharing platforms. This is a key piece of scholarship for anyone trying to understand the intersection of technology and society.\"\u003cbr\u003e \u003cb\u003edanah boyd, Microsoft Research New England, and the Berkman Center for Internet and Society, Harvard University\u003cbr\u003e \u003cbr\u003e \u003c\/b\u003e\"A solid, unbiased, and unfettered introduction to the social aspects of blogging. Recommended.\"\u003cbr\u003e \u003ci\u003e\u003cb\u003eChoice\u003c\/b\u003e\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThoroughly revised and updated, this new edition of \u003ci\u003eBlogging\u003c\/i\u003e provides an accessible study of a now everyday phenomenon and places it in a historical, theoretical and contemporary context. The second edition takes into account the most recent research and developments and provides current analyses of new tools for microblogging and visual blogging.\u003cbr\u003e \u003cbr\u003e Jill Walker Rettberg discusses the ways blogs are integrated into today’s mainstream social media ecology, where comments and links from Twitter and Facebook may be more important than the network between blogs that was significant five years ago, and questions the shift towards increased commercialization and corporate control of blogs. The new edition also analyses how smart phones with cameras and social media have led a shift towards more visual emphasis in blogs, with photographs and graphics increasingly foregrounded.\u003cbr\u003e \u003cbr\u003e Authored by a scholar-blogger, this engaging book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eAcknowledgements vii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntroduction 1\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 What is a Blog? 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA brief history of weblogs 6\u003c\/p\u003e \u003cp\u003eHow blogs have adapted to a social media ecosystem 14\u003c\/p\u003e \u003cp\u003eThree blogs 17\u003c\/p\u003e \u003cp\u003eDefining blogs 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 From Bards to Blogs 36\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrality and literacy 37\u003c\/p\u003e \u003cp\u003eThe introduction of print 41\u003c\/p\u003e \u003cp\u003ePrint, blogging and reading 44\u003c\/p\u003e \u003cp\u003ePrinted precedents of blogs 45\u003c\/p\u003e \u003cp\u003eThe Late Age of Print 47\u003c\/p\u003e \u003cp\u003eA modern public sphere? 50\u003c\/p\u003e \u003cp\u003eHypertext and computer lib 53\u003c\/p\u003e \u003cp\u003eTechnological determinism or cultural shaping of technology? 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Blogs, Communities and Networks 62\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial network theory 66\u003c\/p\u003e \u003cp\u003eDistributed conversations 69\u003c\/p\u003e \u003cp\u003eTechnology for distributed communities 72\u003c\/p\u003e \u003cp\u003eFacebook and Twitter as microblogs 76\u003c\/p\u003e \u003cp\u003ePublicly articulated relationships 82\u003c\/p\u003e \u003cp\u003eColliding networks 83\u003c\/p\u003e \u003cp\u003eEmerging social networks 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Citizen Journalists? 90\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBloggers’ perception of themselves 93\u003c\/p\u003e \u003cp\u003eWhen it matters whether a blogger is a journalist 94\u003c\/p\u003e \u003cp\u003eObjectivity, authority and credibility 97\u003c\/p\u003e \u003cp\u003eFirst-hand reports: blogging from a war zone 101\u003c\/p\u003e \u003cp\u003eFirst-hand reports: chance witnesses 104\u003c\/p\u003e \u003cp\u003eBloggers as independent journalists and opinionists 107\u003c\/p\u003e \u003cp\u003eGatewatching 108\u003c\/p\u003e \u003cp\u003eSymbiosis 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Blogs as Narratives 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoal-oriented narratives 116\u003c\/p\u003e \u003cp\u003eOngoing and episodic narration 118\u003c\/p\u003e \u003cp\u003eBlogs as self-exploration 127\u003c\/p\u003e \u003cp\u003eFictions or hoaxes? Kaycee Nicole and lonelygirl15 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Blogging Brands 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe human voice 136\u003c\/p\u003e \u003cp\u003eAdvertisements and sponsored posts on blogs 139\u003c\/p\u003e \u003cp\u003eMicropatronage 145\u003c\/p\u003e \u003cp\u003eSponsored posts and pay-to-post 147\u003c\/p\u003e \u003cp\u003eExploitation and alienation? 152\u003c\/p\u003e \u003cp\u003eCorporate blogs 155\u003c\/p\u003e \u003cp\u003eEngaging bloggers 161\u003c\/p\u003e \u003cp\u003eCorporate blogging gone wrong 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Future of Blogging 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImplicit participation and the perils of personalized media 170\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReferences 176\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBlogs Mentioned 186\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 189\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52407329292568,"sku":"9780745663647","price":47.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780745663647.jpg?v=1784162521","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/blogging-hardback-9780745663647","provider":"Freshly Printed Books","version":"1.0","type":"link"}