{"product_id":"blogging-for-dummies-paperback-softback-9781119588054","title":"Blogging For Dummies (Paperback \/ softback) 9781119588054","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBlogging For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmy Lupold Bair (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119588054, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 8 October 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages\u003cbr\u003e23.1 x 18.3 x 2.8 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe bestselling blogging book—updated in a new edition!\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReady to make your mark on the online world? Start a blog!\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eBlogging For Dummies\u003c\/i\u003e provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.\u003c\/p\u003e \u003cp\u003ePlus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.\u2028 \u2028\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDecide which of the major blogging platforms will work for you\u003c\/li\u003e \u003cli\u003eUse SEO to drive traffic to your blog\u003c\/li\u003e \u003cli\u003eMonetization through advertising and sponsorships\u003c\/li\u003e \u003cli\u003eCreate content that draws readers in\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCovering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003cb\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Blogging\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Discovering Blog Basics\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking Yourself Comfortable with Blogs 8\u003c\/p\u003e \u003cp\u003eHow people use blogs 9\u003c\/p\u003e \u003cp\u003eRecognizing a blog 16\u003c\/p\u003e \u003cp\u003eBlog anatomy: Dissecting a typical blog 17\u003c\/p\u003e \u003cp\u003eStarting a Blog 21\u003c\/p\u003e \u003cp\u003eChoosing What to Blog About 23\u003c\/p\u003e \u003cp\u003eCreating a Successful Blog 24\u003c\/p\u003e \u003cp\u003eSetting goals 25\u003c\/p\u003e \u003cp\u003eWriting well 25\u003c\/p\u003e \u003cp\u003eCreating a calendar 26\u003c\/p\u003e \u003cp\u003eBuilding community with comments 27\u003c\/p\u003e \u003cp\u003eDesigning for Success 28\u003c\/p\u003e \u003cp\u003eUnderstanding themes 29\u003c\/p\u003e \u003cp\u003eKnowing content types 30\u003c\/p\u003e \u003cp\u003eThinking about audience 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Entering the Blogosphere\u003c\/b\u003e\u003cb\u003e 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing Your Involvement 34\u003c\/p\u003e \u003cp\u003eWhat level of commitment are you willing to make to blogging? 35\u003c\/p\u003e \u003cp\u003eDo you like writing? How’s your typing? 35\u003c\/p\u003e \u003cp\u003eWhat will the blog be about? Is your blog personal or professional? 35\u003c\/p\u003e \u003cp\u003eDo you think that your new blog might lead to new career opportunities? 36\u003c\/p\u003e \u003cp\u003eHow comfortable are you with sharing? 36\u003c\/p\u003e \u003cp\u003eWhat Happens When You Publish? 36\u003c\/p\u003e \u003cp\u003eBlogging Ethically 38\u003c\/p\u003e \u003cp\u003eTelling the truth 39\u003c\/p\u003e \u003cp\u003eMaking mistakes 41\u003c\/p\u003e \u003cp\u003eHandling dialogue 43\u003c\/p\u003e \u003cp\u003eKeeping Your Job While Blogging 44\u003c\/p\u003e \u003cp\u003eBlogging without Embarrassing Your Mother or Losing Friends 45\u003c\/p\u003e \u003cp\u003eUnderstanding what’s at stake 46\u003c\/p\u003e \u003cp\u003eProtecting others in your life 46\u003c\/p\u003e \u003cp\u003eProtecting Your Privacy and Reputation 47\u003c\/p\u003e \u003cp\u003eCreating Your Brand 48\u003c\/p\u003e \u003cp\u003eCommunicating who you are 48\u003c\/p\u003e \u003cp\u003eHitting reboot 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Choosing and Hosting Blog Software \u003c\/b\u003e\u003cb\u003e51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHaving Your Own Domain Name 51\u003c\/p\u003e \u003cp\u003ePicking a domain name 52\u003c\/p\u003e \u003cp\u003eRegistering a domain 54\u003c\/p\u003e \u003cp\u003eFinding Web Hosting 57\u003c\/p\u003e \u003cp\u003eDoing your research 58\u003c\/p\u003e \u003cp\u003eSubscribing to web hosting 59\u003c\/p\u003e \u003cp\u003eDeciding on the Right Blogging Software 61\u003c\/p\u003e \u003cp\u003eBudgeting for software 63\u003c\/p\u003e \u003cp\u003eMaking sure you get the basics 63\u003c\/p\u003e \u003cp\u003eUpgrading with bells and whistles 65\u003c\/p\u003e \u003cp\u003eUnderstanding Hosted Blog Software 66\u003c\/p\u003e \u003cp\u003eReaping the benefits 67\u003c\/p\u003e \u003cp\u003eLiving with the limitations 68\u003c\/p\u003e \u003cp\u003eChoosing hosted software 69\u003c\/p\u003e \u003cp\u003eUnderstanding Blog Software That You Install on Your Own Server 72\u003c\/p\u003e \u003cp\u003eReaping the benefits 72\u003c\/p\u003e \u003cp\u003eLiving with the limitations 73\u003c\/p\u003e \u003cp\u003eChoosing non-hosted blogging software 74\u003c\/p\u003e \u003cp\u003eInstalling blog software 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Setting Up Your Blog\u003c\/b\u003e\u003cb\u003e 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Starting a Blogger Blog \u003c\/b\u003e\u003cb\u003e81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting a Blog with Blogger 81\u003c\/p\u003e \u003cp\u003eCreating an account 82\u003c\/p\u003e \u003cp\u003eNaming your blog 84\u003c\/p\u003e \u003cp\u003eUsing the Dashboard 86\u003c\/p\u003e \u003cp\u003eWriting a Post 87\u003c\/p\u003e \u003cp\u003eAdding a link 88\u003c\/p\u003e \u003cp\u003eSpell-checking your text 89\u003c\/p\u003e \u003cp\u003eIncluding an image 90\u003c\/p\u003e \u003cp\u003ePublishing Your Post 92\u003c\/p\u003e \u003cp\u003ePreviewing your post 92\u003c\/p\u003e \u003cp\u003eConfiguring post settings 93\u003c\/p\u003e \u003cp\u003eLaunching your post 94\u003c\/p\u003e \u003cp\u003eViewing Your Blog Post 94\u003c\/p\u003e \u003cp\u003eSelecting the Dashboard Settings 95\u003c\/p\u003e \u003cp\u003eMaking basic changes 96\u003c\/p\u003e \u003cp\u003eMaking comment changes 97\u003c\/p\u003e \u003cp\u003eMaking email changes 98\u003c\/p\u003e \u003cp\u003eCustomizing Your Blog 98\u003c\/p\u003e \u003cp\u003eChoosing a new theme 99\u003c\/p\u003e \u003cp\u003eUsing the Theme Designer 100\u003c\/p\u003e \u003cp\u003eEditing page elements 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Starting a WordPress Blog\u003c\/b\u003e\u003cb\u003e 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing between WordPress.com and WordPress.org 108\u003c\/p\u003e \u003cp\u003eStarting a WordPress.com Blog 110\u003c\/p\u003e \u003cp\u003eCreating an account 110\u003c\/p\u003e \u003cp\u003eUsing the dashboard 114\u003c\/p\u003e \u003cp\u003eChanging site settings 114\u003c\/p\u003e \u003cp\u003eWriting a Post 115\u003c\/p\u003e \u003cp\u003eCustomizing Your WordPress.com Blog 118\u003c\/p\u003e \u003cp\u003eSelecting a new theme 118\u003c\/p\u003e \u003cp\u003eInstalling WordPress 120\u003c\/p\u003e \u003cp\u003eRegistering a domain 121\u003c\/p\u003e \u003cp\u003eSelecting web hosting 121\u003c\/p\u003e \u003cp\u003eGetting the software 122\u003c\/p\u003e \u003cp\u003eUploading the WordPress files 124\u003c\/p\u003e \u003cp\u003eSetting up the database 126\u003c\/p\u003e \u003cp\u003eRunning the install script 128\u003c\/p\u003e \u003cp\u003eGetting Familiar with Settings 130\u003c\/p\u003e \u003cp\u003eLogging in 130\u003c\/p\u003e \u003cp\u003eSetting up an Editor account 130\u003c\/p\u003e \u003cp\u003eUsing the Dashboard 132\u003c\/p\u003e \u003cp\u003eChecking out the panels 134\u003c\/p\u003e \u003cp\u003eCreating a Post 134\u003c\/p\u003e \u003cp\u003eCustomizing Your Design 136\u003c\/p\u003e \u003cp\u003eFinding Out More about WordPress 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Creating a Squarespace Blog\u003c\/b\u003e\u003cb\u003e 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating a Squarespace Account 139\u003c\/p\u003e \u003cp\u003eSelecting a template 140\u003c\/p\u003e \u003cp\u003eChoosing a site name 142\u003c\/p\u003e \u003cp\u003eAdding Blog Content 144\u003c\/p\u003e \u003cp\u003eUploading images 145\u003c\/p\u003e \u003cp\u003eImporting content from other platforms 146\u003c\/p\u003e \u003cp\u003eCustomizing and Connecting 147\u003c\/p\u003e \u003cp\u003eLinking your social networks 148\u003c\/p\u003e \u003cp\u003eUsing the Squarespace sidebar 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Considering Other Blogging Platforms\u003c\/b\u003e\u003cb\u003e 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlogging with Wix 151\u003c\/p\u003e \u003cp\u003eWriting with Weebly 155\u003c\/p\u003e \u003cp\u003eChecking Out Additional Platforms 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Fitting In and Feeling Good\u003c\/b\u003e\u003cb\u003e 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Finding Your Niche\u003c\/b\u003e\u003cb\u003e 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding What Belongs on Your Blog 161\u003c\/p\u003e \u003cp\u003eParent blogging 163\u003c\/p\u003e \u003cp\u003eTurning your offline hobby into a blog 164\u003c\/p\u003e \u003cp\u003eTalking technology 165\u003c\/p\u003e \u003cp\u003eGetting political with it 166\u003c\/p\u003e \u003cp\u003eReporting news 167\u003c\/p\u003e \u003cp\u003eRevealing it all 167\u003c\/p\u003e \u003cp\u003eSharing a deal 168\u003c\/p\u003e \u003cp\u003eDesign, lifestyle, DIY — oh my! 168\u003c\/p\u003e \u003cp\u003eLiving on less 169\u003c\/p\u003e \u003cp\u003eReading, writing, ‘rithmetic 170\u003c\/p\u003e \u003cp\u003eCreating a super niche 170\u003c\/p\u003e \u003cp\u003eExamining a new niche 171\u003c\/p\u003e \u003cp\u003eLearning from the Pros 172\u003c\/p\u003e \u003cp\u003eLurking on other blogs 173\u003c\/p\u003e \u003cp\u003eParticipating by commenting 174\u003c\/p\u003e \u003cp\u003eReaching Out to Other Bloggers 175\u003c\/p\u003e \u003cp\u003eMeeting in person 175\u003c\/p\u003e \u003cp\u003eAttending conferences 176\u003c\/p\u003e \u003cp\u003eUsing social networks 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Creating Great Content\u003c\/b\u003e\u003cb\u003e 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing Your Audience 180\u003c\/p\u003e \u003cp\u003eFinding your competitors 180\u003c\/p\u003e \u003cp\u003eDiscovering the secrets of success 181\u003c\/p\u003e \u003cp\u003eProfiling your audience 184\u003c\/p\u003e \u003cp\u003eWriting for a specific audience 186\u003c\/p\u003e \u003cp\u003eWriting Well and Frequently 186\u003c\/p\u003e \u003cp\u003eBeing yourself 187\u003c\/p\u003e \u003cp\u003eFinding rewards in lengthy posts 190\u003c\/p\u003e \u003cp\u003eRemembering proofreading and editing 190\u003c\/p\u003e \u003cp\u003eRelying on your content calendar 191\u003c\/p\u003e \u003cp\u003eDrawing in Readers 195\u003c\/p\u003e \u003cp\u003eHooking with a headline 195\u003c\/p\u003e \u003cp\u003eTurning to video and photos 195\u003c\/p\u003e \u003cp\u003eFollowing what’s trending 196\u003c\/p\u003e \u003cp\u003eJoining the crowd 196\u003c\/p\u003e \u003cp\u003eListing with listicles 197\u003c\/p\u003e \u003cp\u003eGrabbing readers with food 198\u003c\/p\u003e \u003cp\u003eServing the Reader 198\u003c\/p\u003e \u003cp\u003eGiving them what they need 198\u003c\/p\u003e \u003cp\u003eGiving them what they want 198\u003c\/p\u003e \u003cp\u003eCreating content worth referencing 199\u003c\/p\u003e \u003cp\u003eGetting linky with it 199\u003c\/p\u003e \u003cp\u003eOvercoming Writer’s Block 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Building Community with Comments\u003c\/b\u003e\u003cb\u003e 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Interaction Going with Comments 204\u003c\/p\u003e \u003cp\u003eGetting involved 205\u003c\/p\u003e \u003cp\u003eEnabling comments 207\u003c\/p\u003e \u003cp\u003eManaging Comments 208\u003c\/p\u003e \u003cp\u003eEstablishing community guidelines 208\u003c\/p\u003e \u003cp\u003eEditing comments 211\u003c\/p\u003e \u003cp\u003eDeleting comments 211\u003c\/p\u003e \u003cp\u003eModerating comments 212\u003c\/p\u003e \u003cp\u003eRecognizing Spam Comments 213\u003c\/p\u003e \u003cp\u003eFighting Spam with Software 217\u003c\/p\u003e \u003cp\u003eProtecting your comment form 217\u003c\/p\u003e \u003cp\u003eScreening for spam 219\u003c\/p\u003e \u003cp\u003eDealing with Coverage on Other Blogs 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Blogging Anonymously\u003c\/b\u003e\u003cb\u003e 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding How Much Anonymity You Need 226\u003c\/p\u003e \u003cp\u003eGoing Anonymous 228\u003c\/p\u003e \u003cp\u003eEstablishing a pseudonym 228\u003c\/p\u003e \u003cp\u003eSetting up a new email address 228\u003c\/p\u003e \u003cp\u003eChoosing passwords 229\u003c\/p\u003e \u003cp\u003eStarting your anonymous blog 230\u003c\/p\u003e \u003cp\u003eBeing time and location aware 230\u003c\/p\u003e \u003cp\u003eApproaching Content Cautiously 231\u003c\/p\u003e \u003cp\u003eStepping Up Security 231\u003c\/p\u003e \u003cp\u003eUnderstanding IP addresses 232\u003c\/p\u003e \u003cp\u003eUsing software safely 233\u003c\/p\u003e \u003cp\u003eKeeping up 233\u003c\/p\u003e \u003cp\u003eResources 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Going Beyond Words\u003c\/b\u003e\u003cb\u003e 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Working with Photos\u003c\/b\u003e\u003cb\u003e 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKeeping It Simple 237\u003c\/p\u003e \u003cp\u003eGetting Equipped 238\u003c\/p\u003e \u003cp\u003ePicking a digital camera 238\u003c\/p\u003e \u003cp\u003eChoosing photo-editing software 240\u003c\/p\u003e \u003cp\u003eUsing Google Photos 241\u003c\/p\u003e \u003cp\u003eChoosing a photo-sharing tool 242\u003c\/p\u003e \u003cp\u003eChoosing Visuals for Your Blog 244\u003c\/p\u003e \u003cp\u003eTaking photos 244\u003c\/p\u003e \u003cp\u003eUsing art from other sources 246\u003c\/p\u003e \u003cp\u003eEditing Photos 246\u003c\/p\u003e \u003cp\u003eGetting photos into Google Photos 248\u003c\/p\u003e \u003cp\u003eCropping a photo 248\u003c\/p\u003e \u003cp\u003eAdjusting brightness and contrast 249\u003c\/p\u003e \u003cp\u003eAdjusting color 249\u003c\/p\u003e \u003cp\u003eOptimizing a photo for the web 250\u003c\/p\u003e \u003cp\u003eConsidering other photo-editing tools 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Starting a Podcast\u003c\/b\u003e\u003cb\u003e 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding to Podcast 252\u003c\/p\u003e \u003cp\u003ePlanning Your Podcast 253\u003c\/p\u003e \u003cp\u003eAssessing the Tools 255\u003c\/p\u003e \u003cp\u003eDressing Up Your Podcast with Music and Sound Effects 257\u003c\/p\u003e \u003cp\u003eCreative Commons Search 257\u003c\/p\u003e \u003cp\u003eMagnatune 258\u003c\/p\u003e \u003cp\u003eFreesound 258\u003c\/p\u003e \u003cp\u003eFree Music Archive 259\u003c\/p\u003e \u003cp\u003ePublishing Your Podcast 259\u003c\/p\u003e \u003cp\u003eAssigning metadata 260\u003c\/p\u003e \u003cp\u003eChoosing a format 260\u003c\/p\u003e \u003cp\u003eStoring your podcasts 261\u003c\/p\u003e \u003cp\u003eDelivering your podcasts 262\u003c\/p\u003e \u003cp\u003ePromoting Your Podcast 263\u003c\/p\u003e \u003cp\u003eAdding your podcast to FeedBurner 263\u003c\/p\u003e \u003cp\u003eAdding your podcast to iTunes 264\u003c\/p\u003e \u003cp\u003eGetting listed in podcast directories 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Diving into Vlogging\u003c\/b\u003e\u003cb\u003e 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Vlogging 267\u003c\/p\u003e \u003cp\u003eUnderstanding why you should vlog 268\u003c\/p\u003e \u003cp\u003eDiscovering available vlogging platforms 269\u003c\/p\u003e \u003cp\u003eSetting the Stage 270\u003c\/p\u003e \u003cp\u003eChoosing the right equipment 271\u003c\/p\u003e \u003cp\u003eCreating a vlogging space 271\u003c\/p\u003e \u003cp\u003eEditing Your Vlog 272\u003c\/p\u003e \u003cp\u003eKeeping it simple 272\u003c\/p\u003e \u003cp\u003eKeeping it real 273\u003c\/p\u003e \u003cp\u003ePromoting Your Vlog 273\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Leveraging Community with Forums\u003c\/b\u003e\u003cb\u003e 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding Whether Forums Will Work for You 276\u003c\/p\u003e \u003cp\u003eResearching Software Options 278\u003c\/p\u003e \u003cp\u003eChoosing between Free and Commercial Forum Software 279\u003c\/p\u003e \u003cp\u003eBrowsing commercial forum software 280\u003c\/p\u003e \u003cp\u003ePerusing open-source forum software 280\u003c\/p\u003e \u003cp\u003eGetting Finicky about Features 281\u003c\/p\u003e \u003cp\u003eInstalling Forum Software 284\u003c\/p\u003e \u003cp\u003eCultivating Community Standards 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Marketing and Promoting Your Blog\u003c\/b\u003e\u003cb\u003e 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Making Your Blog Easy to Find\u003c\/b\u003e\u003cb\u003e 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiving into SEO 289\u003c\/p\u003e \u003cp\u003eUnderstanding SEO 290\u003c\/p\u003e \u003cp\u003eCreating an SEO-friendly blog 290\u003c\/p\u003e \u003cp\u003eUsing SEO tools 291\u003c\/p\u003e \u003cp\u003eUnderstanding SEO changes 292\u003c\/p\u003e \u003cp\u003eBranding Your Blog 292\u003c\/p\u003e \u003cp\u003eTelling them what you’re going to tell them 292\u003c\/p\u003e \u003cp\u003eShowing them what you’re going to show them 293\u003c\/p\u003e \u003cp\u003eReaching Out with RSS 294\u003c\/p\u003e \u003cp\u003eGetting the goods on web feeds 294\u003c\/p\u003e \u003cp\u003eBreaking it down further 295\u003c\/p\u003e \u003cp\u003eGenerating web traffic 296\u003c\/p\u003e \u003cp\u003eCreating a feed for your blog 296\u003c\/p\u003e \u003cp\u003eMaking the Most of RSS 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Getting to Know Social Networking\u003c\/b\u003e\u003cb\u003e 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking Strategically 300\u003c\/p\u003e \u003cp\u003eConnecting with your audience 301\u003c\/p\u003e \u003cp\u003eSelecting networks 301\u003c\/p\u003e \u003cp\u003eProtecting your privacy online 302\u003c\/p\u003e \u003cp\u003eFocusing on consistent branding 302\u003c\/p\u003e \u003cp\u003eCreating opportunities for conversation 304\u003c\/p\u003e \u003cp\u003ePrompting audience action 305\u003c\/p\u003e \u003cp\u003eGetting Familiar with Social Networks 306\u003c\/p\u003e \u003cp\u003eFriend-based networks 306\u003c\/p\u003e \u003cp\u003eHobby-based networks 308\u003c\/p\u003e \u003cp\u003eProfessional networks 309\u003c\/p\u003e \u003cp\u003eMedia-sharing networks 310\u003c\/p\u003e \u003cp\u003eInformational networks 311\u003c\/p\u003e \u003cp\u003eLocation-based networks 312\u003c\/p\u003e \u003cp\u003eSharing It All 312\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Joining the Big Four Social Networks \u003c\/b\u003e\u003cb\u003e315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoining Facebook 316\u003c\/p\u003e \u003cp\u003eCreating a Facebook Page 316\u003c\/p\u003e \u003cp\u003eUsing your Facebook Page 317\u003c\/p\u003e \u003cp\u003eUnderstanding Twitter 319\u003c\/p\u003e \u003cp\u003eGetting Started with Twitter 321\u003c\/p\u003e \u003cp\u003eSigning up for an account 321\u003c\/p\u003e \u003cp\u003eTweeting 322\u003c\/p\u003e \u003cp\u003eExploring the settings 324\u003c\/p\u003e \u003cp\u003eTying your blog into Twitter 324\u003c\/p\u003e \u003cp\u003eGetting Started with LinkedIn 325\u003c\/p\u003e \u003cp\u003eConnecting through LinkedIn 325\u003c\/p\u003e \u003cp\u003eCreating your LinkedIn account 326\u003c\/p\u003e \u003cp\u003eConnecting through Instagram 326\u003c\/p\u003e \u003cp\u003eValuing the visual 327\u003c\/p\u003e \u003cp\u003eUsing Instagram creatively 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Measuring Blog Presence\u003c\/b\u003e\u003cb\u003e 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExploring the Power of Statistics 330\u003c\/p\u003e \u003cp\u003eKnowing What the Statistics Mean 333\u003c\/p\u003e \u003cp\u003eHits 333\u003c\/p\u003e \u003cp\u003ePage views 333\u003c\/p\u003e \u003cp\u003eUnique visitors 334\u003c\/p\u003e \u003cp\u003eRepeat visitors 335\u003c\/p\u003e \u003cp\u003eErrors 335\u003c\/p\u003e \u003cp\u003eGetting Web Stats 336\u003c\/p\u003e \u003cp\u003eChoosing hosted statistics software 337\u003c\/p\u003e \u003cp\u003eChoosing installable statistics software 337\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: Getting Business-y with It\u003c\/b\u003e\u003cb\u003e 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Making Mad Mad Money\u003c\/b\u003e\u003cb\u003e 341\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding Out How Advertising Works 341\u003c\/p\u003e \u003cp\u003ePlanning for advertising 343\u003c\/p\u003e \u003cp\u003eLooking at the formats 343\u003c\/p\u003e \u003cp\u003eAssessing business models 345\u003c\/p\u003e \u003cp\u003eJoining an Ad Network 345\u003c\/p\u003e \u003cp\u003ePutting Ads on Your Blog 346\u003c\/p\u003e \u003cp\u003eGetting Paid to Post 347\u003c\/p\u003e \u003cp\u003eParticipating in marketing campaigns 347\u003c\/p\u003e \u003cp\u003eTying in social media presence 348\u003c\/p\u003e \u003cp\u003eBlogging professionally 348\u003c\/p\u003e \u003cp\u003eMaking the Most of Affiliate Marketing 349\u003c\/p\u003e \u003cp\u003eAmazon Associates Program 349\u003c\/p\u003e \u003cp\u003eRakuten Affiliate Network 349\u003c\/p\u003e \u003cp\u003eSeeking Sponsorships 350\u003c\/p\u003e \u003cp\u003eNegotiating a sponsorship experience 350\u003c\/p\u003e \u003cp\u003eSetting boundaries 352\u003c\/p\u003e \u003cp\u003eAccepting Gifts, Not Obligations 353\u003c\/p\u003e \u003cp\u003eViewing Your Blog as an Influential Platform 354\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Blogging for Companies\u003c\/b\u003e\u003cb\u003e 355\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutting Blogs to Work for Your Business 356\u003c\/p\u003e \u003cp\u003eConsidering the benefits of a business blog 356\u003c\/p\u003e \u003cp\u003eChecking out businesses that blog 357\u003c\/p\u003e \u003cp\u003eDeciding whether to blog 358\u003c\/p\u003e \u003cp\u003ePlanning for Business Blog Success 359\u003c\/p\u003e \u003cp\u003eSetting goals 359\u003c\/p\u003e \u003cp\u003eChoosing a blogger 360\u003c\/p\u003e \u003cp\u003eDeciding what to write 361\u003c\/p\u003e \u003cp\u003eGenerating sales or action 363\u003c\/p\u003e \u003cp\u003eDelivering with Technology 364\u003c\/p\u003e \u003cp\u003eEnabling comments 364\u003c\/p\u003e \u003cp\u003eCreating RSS\/web feeds 365\u003c\/p\u003e \u003cp\u003ePodcasting 365\u003c\/p\u003e \u003cp\u003eStarting a wiki 365\u003c\/p\u003e \u003cp\u003eJoining a social network 366\u003c\/p\u003e \u003cp\u003eAdvertising on Blogs 366\u003c\/p\u003e \u003cp\u003eGoing contextual 367\u003c\/p\u003e \u003cp\u003eAdvertising via ad networks 368\u003c\/p\u003e \u003cp\u003eSponsoring a blog 368\u003c\/p\u003e \u003cp\u003eLeveraging LinkedIn 370\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7: The Part of Tens\u003c\/b\u003e\u003cb\u003e 371\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Ten Ways to Grow Community\u003c\/b\u003e\u003cb\u003e 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWrite Often 373\u003c\/p\u003e \u003cp\u003eListen and Respond to Readers 374\u003c\/p\u003e \u003cp\u003eVisit and Participate 374\u003c\/p\u003e \u003cp\u003eGuest Blog and Invite Guest Bloggers 376\u003c\/p\u003e \u003cp\u003eCommunicate via Email and Newsletters 376\u003c\/p\u003e \u003cp\u003eGet Social 378\u003c\/p\u003e \u003cp\u003eInvolve Your Readers 378\u003c\/p\u003e \u003cp\u003eConnect Offline 379\u003c\/p\u003e \u003cp\u003eGo Mobile 380\u003c\/p\u003e \u003cp\u003eDiversify 380\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23: Ten Things All Bloggers Should Do\u003c\/b\u003e\u003cb\u003e 381\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscover Your Voice 381\u003c\/p\u003e \u003cp\u003eStoke Your Muse 382\u003c\/p\u003e \u003cp\u003eSurvey Your Readers 383\u003c\/p\u003e \u003cp\u003eFind Your Tribe 383\u003c\/p\u003e \u003cp\u003eKnow Your Traffic Sources 384\u003c\/p\u003e \u003cp\u003eSet Goals 385\u003c\/p\u003e \u003cp\u003eDefine Success 386\u003c\/p\u003e \u003cp\u003eCreate a Monetization Plan or Not 386\u003c\/p\u003e \u003cp\u003ePrepare to Grow 387\u003c\/p\u003e \u003cp\u003eKnow When You’re Done 387\u003c\/p\u003e \u003cp\u003eIndex 389\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Internet guides \u0026amp; online services [\u003ca title=\"See our other books on Internet guides \u0026amp; online services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Internet%20guides%20\u0026amp;%20online%20services%20%5BUDB%5D%22\"\u003eUDB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52460648366360,"sku":"9781119588054","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119588054.jpg?v=1785456744","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/blogging-for-dummies-paperback-softback-9781119588054","provider":"Freshly Printed Books","version":"1.0","type":"link"}