{"product_id":"black-networks-matter-the-role-of-interracial-contact-and-social-media-in-the-2020-black-lives-matter-protests-hardback-9781009475709","title":"Black Networks Matter; The Role of Interracial Contact and Social Media in the 2020 Black Lives Matter Protests (Hardback) 9781009475709","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBlack Networks Matter\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Role of Interracial Contact and Social Media in the 2020 Black Lives Matter Protests\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eInterracial friendships, social media, and non-activist outsiders were pivotal to the growth of the 2020 BLM protests.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatthew David Simonson (Author), Ray Block Jr (Author), James N. Druckman (Author), Katherine Ognyanova (Author), David M. J. Lazer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009475709, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 February 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e94 pages\u003cbr\u003e22.9 x 15.2 x 0.6 cm, 0.274 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eScholars have long recognized that interpersonal networks play a role in mobilizing social movements. Yet, many questions remain. This Element addresses these questions by theorizing about three dimensions of ties: emotionally strong or weak, movement insider or outsider, and ingroup or cross-cleavage. The survey data on the 2020 Black Lives Matter protests show that weak and cross-cleavage ties among outsiders enabled the movement to evolve from a small provocation into a massive national mobilization. In particular, the authors find that Black people mobilized one another through social media and spurred their non-Black friends to protest by sharing their personal encounters with racism. These results depart from the established literature regarding the civil rights movement that emphasizes strong, movement-internal, and racially homogenous ties. The networks that mobilize appear to have changed in the social media era. This title is also available as Open Access on Cambridge Core.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Modern social movements\u003cbr\u003e 2. The ties that mobilize\u003cbr\u003e 3. Measuring mobilization\u003cbr\u003e 4. Tie strength and mobilization mechanisms\u003cbr\u003e 5. Movement insiders and outsiders\u003cbr\u003e 6. Beyond the contact hypothesis: mobilizing allies\u003cbr\u003e 7. Conclusion: where do we go from here?\u003cbr\u003e References.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology [\u003ca title=\"See our other books on Sociology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20%5BJHB%5D%22\"\u003eJHB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52414079435032,"sku":"9781009475709","price":52.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009475709i.jpg?v=1784337153","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/black-networks-matter-the-role-of-interracial-contact-and-social-media-in-the-2020-black-lives-matter-protests-hardback-9781009475709","provider":"Freshly Printed Books","version":"1.0","type":"link"}