{"product_id":"biology-bias-the-real-reasons-behind-our-decisions-paperback-softback-9781637428061","title":"Biology Bias; The Real Reasons Behind Our Decisions (Paperback \/ softback) 9781637428061","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBiology Bias\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Real Reasons Behind Our Decisions\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGill Merrill (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781637428061\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 April 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e380 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThis book gives a comprehensive understanding of the biological and physiological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.\u003c\/b\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReaders will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this knowledge to improve marketing and business strategies. It's a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior; business leaders seeking a 360° perspective on human behavior to create more effective organizations; and educators and students interested in cutting-edge research in marketing and psychology.\u003c\/p\u003e\n\u003cp\u003eWritten by Professor and researcher, Gill Merrill, this book uncovers cognitive, unconscious, and biological biases and forces that challenge and contradict rational thinking within the decision-making process.\u003c\/p\u003e\n\u003cp\u003eUnderstanding the true drivers of consumer behavior is crucial to improving campaign performance. The \u003ci\u003eBiology Bias\u003c\/i\u003e offers readers the tools and knowledge they need to accurately interpret consumer reactions, develop high-performance campaigns, and have a competitive edge.\u003c\/p\u003e\u003c\/font\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n","brand":"Business Expert Press","offers":[{"title":"Brand New","offer_id":52633524076824,"sku":"9781637428061","price":28.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/biology-bias-the-real-reasons-behind-our-decisions-paperback-softback-9781637428061","provider":"Freshly Printed Books","version":"1.0","type":"link"}