{"product_id":"big-steel-technology-trade-and-survival-in-a-global-market-paperback-softback-9780774816663","title":"Big Steel; Technology, Trade, and Survival in a Global Market (Paperback \/ softback) 9780774816663","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBig Steel\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTechnology, Trade, and Survival in a Global Market\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDaniel Madar (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780774816663\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 January 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e248 pages, 5 b\u0026amp;w photos, 7 tables\u003cbr\u003e23.5 x 15.9 x 1.8 cm, 0.38 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cmeta name='\"generator\"' content='\"HTML' tidy see www.w3.org\u003e\n\u003ctitle\u003e\u003c\/title\u003e\n\u003cp\u003eSteel is the mainstay of the world's major industries. Worldsteel production has grown dramatically as countries industrialize andadd their own steel-producing capacity. China's prodigiousexpansion of steel output increases the industry's naturalvulnerability to oversupply and volatile prices.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBig Steel\u003c\/em\u003e explores how the integrated steel industry isadapting to trade and international competition. These arise from theindustry's diffusion beyond its historical core in North Americaand Europe. To show how this occurred, \u003cem\u003eBig Steel\u003c\/em\u003e applies PaulKrugman's Nobel-Prize-winning explanation of industrial locationand trade. The industry's technology and economic structure, andthe pricing strategies available, produce fateful competition andincentives to consolidate internationally. Examining theindustry's survival options, including close co-operation withits primary customers, the automakers, this book anticipates acosmopolitan future. It is a straightforward account of a complicatedprocess, and the development of a new phase in the global steelbusiness.\u003c\/p\u003e \u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cmeta name='\"generator\"' content='\"HTML' tidy see www.w3.org\u003e\n\u003ctitle\u003e\u003c\/title\u003e\n\u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eAcknowledgment\u003c\/p\u003e \u003cp\u003e1 Introduction\u003c\/p\u003e \u003cp\u003e2 A Tough Industry\u003c\/p\u003e \u003cp\u003e3 Prices, Preferences, and Strategy\u003c\/p\u003e \u003cp\u003e4 Trading Steel\u003c\/p\u003e \u003cp\u003e5 Survival\u003c\/p\u003e \u003cp\u003e6 Steel in a Global Perspective\u003c\/p\u003e \u003cp\u003eNotes; Bibliography\u003c\/p\u003e \u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"UBC Press","offers":[{"title":"Brand New","offer_id":52531054379288,"sku":"9780774816663","price":25.77,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/big-steel-technology-trade-and-survival-in-a-global-market-paperback-softback-9780774816663","provider":"Freshly Printed Books","version":"1.0","type":"link"}