{"product_id":"beyond-the-visual-an-introduction-to-researching-multimodal-phenomena-paperback-softback-9780807766842","title":"Beyond the Visual; An Introduction to Researching Multimodal Phenomena (Paperback \/ softback) 9780807766842","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBeyond the Visual\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAn Introduction to Researching Multimodal Phenomena\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFrank Serafini (Author), Theo van Leeuwen (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780807766842\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 February 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e22.8 x 15.9 x 1.4 cm, 0.371 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cem\u003eBeyond the Visual\u003c\/em\u003e is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, \u003cem\u003eReading the Visual\u003c\/em\u003e, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e   \u003cli\u003eAssists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs.\u003c\/li\u003e   \u003cli\u003eShowcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts.\u003c\/li\u003e   \u003cli\u003eProvides examples of how eminent researchers conceive, design, initiate, and conduct their studies.\u003c\/li\u003e   \u003cli\u003eExplores the research methods cited in the author’s previous book, \u003cem\u003eReading the Visual\u003c\/em\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003eContents\u003c\/li\u003e\n\u003cli\u003eForeword\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eTheo van Leeuwen \u003c\/em\u003exi\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAcknowledgments xiii\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eIntroduction 1\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePART I: FOUNDATIONS\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e1. Conceptualizing Visual and Multimodal Phenomena 17\u003c\/li\u003e\n\u003cli\u003e2. Theoretical Foundations of Multimodal Research 32\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePART II: ANALYTICAL FRAMEWORKS: TEXTS AND OBJECTS\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e3. Iconographical Analysis 51\u003c\/li\u003e\n\u003cli\u003e4. Visual Discourse Analysis 58\u003c\/li\u003e\n\u003cli\u003e5. Visual Rhetorical Analysis 65\u003c\/li\u003e\n\u003cli\u003e6. Multimodal Framing Analysis 71\u003c\/li\u003e\n\u003cli\u003e7. Multimodal Content Analysis 78\u003c\/li\u003e\n\u003cli\u003e8. Systemic Functional Multimodal Discourse Analysis 86\u003c\/li\u003e\n\u003cli\u003e9. Multimodal Genre Analysis 93\u003c\/li\u003e\n\u003cli\u003eResearch Vignettes: Texts and Objects 99\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 1: Young Children'\u003cbr\u003es Multimodal Compositions 99\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLindsey Moses\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 2: Multimodal Content of Magazine Covers 102\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eStephanie F. Reid, Danielle Kachorsky, and Kathryn P. Chapman\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 3: Critical Visual Discourse Analysis of 3-D Sculpture 107\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003ePeggy Albers\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 4: Multimodal Content Analysis of Wine Labels 110\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eFrank Serafini\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 5: Examining Wordless Picture Books 115\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eEvelyn Arizpe and Julie E. McAdam\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 6: A Critical Multimodal Comparison of Animation Software 118\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eEmilia Djonov\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 7: Multimodality and Orientation-to- Action in Video Games 122\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eJeffrey B. Holmes, Earl Aguilera, and Kelly M. Tran\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 8: Animated Movie Adaptations of Literary Picture Books 125\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLen Unsworth\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePART III: ANALYTICAL FRAMEWORKS: EVENTS AND SPACES\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e10. Social Semiotic Multimodal Analysis 133\u003c\/li\u003e\n\u003cli\u003e11. Critical Multimodal Analysis 140\u003c\/li\u003e\n\u003cli\u003e12. Mediated Discourse (Interactional) Analysis 147\u003c\/li\u003e\n\u003cli\u003e13. Multimodal Ethnographic Analysis 153\u003c\/li\u003e\n\u003cli\u003e14. Spatial Discourse Analysis 160\u003c\/li\u003e\n\u003cli\u003e15. Multimodal Cultural Analysis 166\u003c\/li\u003e\n\u003cli\u003e16. Digitally Based Multimodal Analysis 173\u003c\/li\u003e\n\u003cli\u003eResearch Vignettes: Events and Spaces 180\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 9: Mapping (Visual) Identities During COVID-19 180\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eJennifer Rowsell\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 10: Critical Multimodal Analysis of Voting Spaces 183\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eMarva Cappello\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 11: Multimodal Interaction Analysis of Social Positioning in Young Children at School 187\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eKatie Bernstein\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 12: Understanding Spatial Pedagogy 190\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eFei Victor Lim\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 13: Collective Multimodal Research of Social Interaction in the COVID-19 Pandemic 194\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eElisabetta Adami\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 14: Analyzing Children'\u003cbr\u003es Virtual Realities 197\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eKathy A. Mills and Lesley Friend\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 15: A Multimodal Analysis of Children'\u003cbr\u003es Play 201\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eKate Cowan and John Potter\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 16: Spatial Discourse Analysis of Informal Outdoor Learning Spaces 204\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLouise Ravelli\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEpilogue: Looking Back, Moving Forward 209\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eReferences 215\u003c\/li\u003e\n\u003cli\u003eIndex 235\u003c\/li\u003e\n\u003cli\u003eAbout the Author and the Contributors 245\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n","brand":"Teachers College Press","offers":[{"title":"Brand New","offer_id":52676640899352,"sku":"9780807766842","price":31.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/beyond-the-visual-an-introduction-to-researching-multimodal-phenomena-paperback-softback-9780807766842","provider":"Freshly Printed Books","version":"1.0","type":"link"}