{"product_id":"beyond-the-familiar-long-term-growth-through-customer-focus-and-innovation-hardback-9780470976319","title":"Beyond the Familiar; Long-Term Growth through Customer Focus and Innovation (Hardback) 9780470976319","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBeyond the Familiar\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLong-Term Growth through Customer Focus and Innovation\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePatrick Barwise (Author), Sean Meehan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470976319, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 11 March 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e23.6 x 16 x 2.1 cm, 0.422 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"\u003ci\u003eBeyond the Familiar\u003c\/i\u003e lives up to its promise, rewards readers' trust and reinforces Simply Better's straightforward lessons.\" (\u003ci\u003eFT,\u003c\/i\u003e March 2011)\u003c\/p\u003e \u003cp\u003e\"... very much a practical guide ... sets out methods of achieving the Holy Grail of consistent growth.\" (\u003ci\u003eBusiness Life,\u003c\/i\u003e May 2011)\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eBeyond the Familiar\u003c\/i\u003e is a prescription for cautious, step-by-step change, not blue sky thinking.\" (Marketingweek.co.uk, May 2011)\u003c\/p\u003e \u003cp\u003e\"This is a very short, very good book on how to grow a business, which every CEO or aspiring CEO should read.\" (Robin Fairlie of the Institute of Direct and Digital Marketing)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: \u003cul\u003e \u003cli\u003eOffer a clear, relevant \u003cb\u003e\u003ci\u003ecustomer promise\u003c\/i\u003e\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eBuild \u003cb\u003e\u003ci\u003ecustomer trust\u003c\/i\u003e\u003c\/b\u003e by reliably delivering that promise\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e\u003ci\u003eContinuously improve\u003c\/i\u003e\u003c\/b\u003e the promise, while still reliably delivering it\u003c\/li\u003e \u003cli\u003eDrive the market by \u003cb\u003e\u003ci\u003einnovating\u003c\/i\u003e\u003c\/b\u003e beyond the familiar\u003c\/li\u003e \u003cli\u003eSupport all this with an \u003cb\u003e\u003ci\u003eopen organization\u003c\/i\u003e\u003c\/b\u003e that promotes frank discussion based on clear facts and market feedback.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAbove all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface vi\u003c\/p\u003e \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003eChapter 1 What Every CEO Wants 1\u003c\/p\u003e \u003cp\u003eChapter 2 Your Promise to the Customer 19\u003c\/p\u003e \u003cp\u003eChapter 3 Delivering Today’s Promise Better and Better Every Day 39\u003c\/p\u003e \u003cp\u003eChapter 4 Driving the Market by Relentlessly Improving the Promise 67\u003c\/p\u003e \u003cp\u003eChapter 5 Innovating Beyond the Familiar 93\u003c\/p\u003e \u003cp\u003eChapter 6 Opening Up: What Leaders Must Do 119\u003c\/p\u003e \u003cp\u003ePostscript 145\u003c\/p\u003e \u003cp\u003eEnd Notes 151\u003c\/p\u003e \u003cp\u003eIndex 167\u003c\/p\u003e \u003cp\u003eAbout the Authors 174\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52516314677528,"sku":"9780470976319","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470976319.jpg?v=1786682050","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/beyond-the-familiar-long-term-growth-through-customer-focus-and-innovation-hardback-9780470976319","provider":"Freshly Printed Books","version":"1.0","type":"link"}