{"product_id":"being-brains-making-the-cerebral-subject-hardback-9780823276073","title":"Being Brains; Making the Cerebral Subject (Hardback) 9780823276073","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBeing Brains\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMaking the Cerebral Subject\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFernando Vidal (Author), Francisco Ortega (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780823276073\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 3 July 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e22.9 x 15.2 x 2.6 cm, 0.648 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eBeing Brains \u003c\/i\u003eoffers a critical exploration of neurocentrism, the belief that \"we are our brains,\" which became widespread in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have taken a \"neural turn,\" in the form of neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Dubious but successful commercial enterprises such as \"neuromarketing\" and \"neurobics\" have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today's most important philosophical, ethical, scientific, and political debates. Being Brains, chosen as 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences, examines the internal logic of such ideology, its genealogy, and its main contemporary incarnations.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eTo Begin With  \u003c\/i\u003e 1\u003cbr\u003e \u003cb\u003e1. \u003c\/b\u003eGenealogy of the Cerebral Subject   13\u003cbr\u003e \u003cb\u003e2. \u003c\/b\u003eDisciplines of the Neuro   58\u003cbr\u003e \u003cb\u003e3. \u003c\/b\u003eCerebralizing Distress   130\u003cbr\u003e \u003cb\u003e4. \u003c\/b\u003eBrains on Screen and Paper   189\u003cbr\u003e \u003ci\u003e\"Up for Grabs\"\u003c\/i\u003e   227\u003cbr\u003e \u003ci\u003eAcknowledgments \u003c\/i\u003e  233\u003cbr\u003e \u003ci\u003eNotes \u003c\/i\u003e  235\u003cbr\u003e \u003ci\u003eBibliography \u003c\/i\u003e  243\u003cbr\u003e \u003ci\u003eIndex \u003c\/i\u003e  305\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Fordham University Press","offers":[{"title":"Brand New","offer_id":52580309238040,"sku":"9780823276073","price":68.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/being-brains-making-the-cerebral-subject-hardback-9780823276073","provider":"Freshly Printed Books","version":"1.0","type":"link"}