{"product_id":"behavioural-incentive-design-for-health-policy-steering-for-health-paperback-9781009168120","title":"Behavioural Incentive Design for Health Policy; Steering for Health (Paperback \/ softback) 9781009168120","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBehavioural Incentive Design for Health Policy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eSteering for Health\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eGives insight into the use of behavioural approaches to incentivise better health and health systems.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoan Costa-Font (Author), Tony Hockley (Author), Caroline Rudisill (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009168120, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 June 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e228 pages\u003cbr\u003e24.3 x 16.9 x 1.3 cm, 0.41 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Medicine is complicated, filled with uncertainty, and with stakes that are as high as they get. A perfect storm for psychological biases to creep into every decision that patients and doctors make. And also a perfect opportunity for a fascinating book to show us how behavioral economics can uncover these biases and make health care, and health, better.' Anupam B. Jena, Economist and physician at Harvard University, author Random Acts of Medicine\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBehavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. BEHAVIOURAL INCENTIVES AND HEALTH\u003cbr\u003e 2. BEHAVIOURAL LEARNING AND THE DESIGN OF INCENTIVES\u003cbr\u003e 3. MONETARY INCENTIVES FOR HEALTH\u003cbr\u003e 4. SOCIAL INCENTIVES FOR HEALTH BEHAVIOURS\u003cbr\u003e 5. NUDGING FOR BETTER HEALTH\u003cbr\u003e 6. SOCIAL PREFERENCES AND HEALTH\u003cbr\u003e 7. PREVENTION FAILURES\u003cbr\u003e 8. BEHAVIOURAL ANOMALIES IN THE DEMAND FOR HEALTH CARE\u003cbr\u003e 9. BEHAVIOURAL ANOMALIES IN THE HEALTH CARE SUPPLY\u003cbr\u003e 10. BEHAVIOURAL HEALTH INSURANCE UPTAKE\u003cbr\u003e 11. AGEING AND CAREGIVING DECISIONS OVER TIME\u003cbr\u003e 12. POLICY APPLICATIONS FROM A GLOBAL PERSPECTIVE.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Public finance [\u003ca title=\"See our other books on Public finance\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Public%20finance%20%5BKFFD%5D%22\"\u003eKFFD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46000519905560,"sku":"9781009168120","price":24.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781009168120i.jpg?v=1696791305","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/behavioural-incentive-design-for-health-policy-steering-for-health-paperback-9781009168120","provider":"Freshly Printed Books","version":"1.0","type":"link"}