{"product_id":"behavioral-science-in-the-wild-hardback-9781487527518","title":"Behavioral Science in the Wild (Hardback) 9781487527518","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBehavioral Science in the Wild\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eNina Ma\u0026amp;#x17e;ar (Edited by), Dilip Soman (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487527518\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 May 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e360 pages, 4 b\u0026amp;w illustrations, 7 b\u0026amp;w figures, 12 b\u0026amp;w tables\u003cbr\u003e23.5 x 15.9 x 2.5 cm, 0.6 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBehavioral Science in the Wild\u003c\/em\u003e helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.\u003c\/p\u003e \u003cp\u003eAs the second book in the Behaviourally Informed Organizations series, \u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e takes a step back to address the \"why\" and \"how\" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly\u003ci\u003e \u003c\/i\u003eproducts, processes, and experiences for their\u003ci\u003e \u003c\/i\u003eend-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key\u003ci\u003e \u003c\/i\u003etheoretical findings can be successfully translated, scaled, and applied in the\u003ci\u003e \u003c\/i\u003efield.\u003c\/p\u003e \u003cp\u003eNina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e \u003cp\u003ePreface: Behavioral Science in the Wild\u003c\/p\u003e \u003cp\u003ePart 1: The Translation and Scaling Challenge\u003c\/p\u003e \u003cp\u003e1. The Science of Translation and Scaling\u003cbr\u003eNina Mažar and Dilip Soman\u003cbr\u003e                           \u003cbr\u003e2. When Governments Use Nudges: Measuring Impact \"At Scale\"\u003cbr\u003eElizabeth Linos\u003c\/p\u003e \u003cp\u003e3. Prescriptions for Successfully Scaling Behavioral Interventions\u003cbr\u003eLaura Goodyear, Tanjim Hossain, and Dilip Soman\u003c\/p\u003e \u003cp\u003e4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale \u003cbr\u003eSaugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor\u003c\/p\u003e \u003cp\u003e5. The Limited Importance of External Validity in Experimental Economics\u003cbr\u003eColin F. Camerer\u003c\/p\u003e \u003cp\u003ePart 2: Some Popular Behavioral Interventions\u003c\/p\u003e \u003cp\u003e6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences Problem\u003cbr\u003eIndranil Goswami and Oleg Urminsky\u003c\/p\u003e \u003cp\u003e7. Norm Nudging: How to Measure What We Want to Implement\u003cbr\u003eCristina Bicchieri\u003c\/p\u003e \u003cp\u003e8. The Fresh Start Effect: Motivational Boosts Beyond New Year\u0026amp;#x2019;s Resolutions\u003cbr\u003eJason Riis, Hengchen Dai, and Katherine L. Milkman\u003c\/p\u003e \u003cp\u003e9. Reminders: Their Value and Hidden Costs\u003cbr\u003eChristina Gravert\u003c\/p\u003e \u003cp\u003ePart 3: Domain Specific Behavior Change Challenges\u003c\/p\u003e \u003cp\u003e10. Applying Behavioral Insights to Cultivate Diversity and Inclusion\u003cbr\u003eJoyce C. He, Grusha Agarwal, and Sonia K. Kang    \u003c\/p\u003e \u003cp\u003e11. Sustainable Nudges for The Wild: Recommendations from Shift\u003cbr\u003eDavid J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao\u003c\/p\u003e \u003cp\u003e12. Start Communicating Effectively: Best Practices for Educational Communications\u003cbr\u003eJessica Lasky-Fink and Carly D. Robinson\u003c\/p\u003e \u003cp\u003e13. A Psychological \"Vaccine\" Against Fake News: From The Lab to Worldwide Implementation\u003cbr\u003eSander van der Linden and Jon Roozenbeek\u003c\/p\u003e \u003cp\u003e14. Developing Effective Healthy Eating Nudges\u003cbr\u003eRomain Cadario and Pierre Chandon\u003c\/p\u003e \u003cp\u003e15. Wellness Rewarded: A \"How To\" On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work) \u003cbr\u003eMarc Mitchell and Renante Rondina\u003c\/p\u003e \u003cp\u003e16. Increasing Blood and Plasma Donations: Behavioral Ethical Scalability\u003cbr\u003eNicola Lacetera and Mario Macis\u003c\/p\u003e \u003cp\u003e17. Evidence-Based Interventions for Financial Well-Being\u003cbr\u003eDaniel Fernandes\u003c\/p\u003e \u003cp\u003e18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The Wild\u003cbr\u003eRafe Mazer\u003c\/p\u003e \u003cp\u003ePart 4: Tools and Techniques\u003c\/p\u003e \u003cp\u003e19. Implementing Behavioral Science Insights with Low-Income Populations in The Global South\u003cbr\u003eChaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo\u003c\/p\u003e \u003cp\u003e20. If You Want People to Accept Your Intervention, Don\u0026amp;#x2019;t Be Creepy\u003cbr\u003ePatricia de Jonge, Peeter Verlegh and Marcel Zeelenberg\u003c\/p\u003e \u003cp\u003e21. Digital Nudging: Using Technology to Nudge for Good\u003cbr\u003eMichael Sobolev\u003c\/p\u003e \u003cp\u003e22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be Scientific\u003cbr\u003eNathaniel Barr, Michelle C. Hilscher, Ada Lê, David R. Thomson, and Kelly Peters\u003c\/p\u003e \u003cp\u003e23. It\u0026amp;#x2019;s All About the Soul! Why Sort, Order and Use Labeling Results in Smart Scorecards\u003cbr\u003eClaire Heard, Elena Reutskaja, and Barbara Fasolo\u003c\/p\u003e \u003cp\u003e24. Applying Behavioral Interventions in A New Context\u003cbr\u003eBarnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth Tipton\u003c\/p\u003e \u003cp\u003eContributors\u003cbr\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rotman-UTP Publishing","offers":[{"title":"Brand New","offer_id":52656073802008,"sku":"9781487527518","price":20.29,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/behavioral-science-in-the-wild-hardback-9781487527518","provider":"Freshly Printed Books","version":"1.0","type":"link"}