{"product_id":"behavioral-economics-for-dummies-paperback-softback-9781118085035","title":"Behavioral Economics For Dummies (Paperback \/ softback) 9781118085035","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBehavioral Economics For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMorris Altman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118085035, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 March 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.1 x 18.8 x 2.5 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA guide to the study of how and why you \u003ci\u003ereally\u003c\/i\u003e make financial decisions\u003c\/b\u003e  \u003cp\u003eWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.\u003c\/p\u003e \u003cp\u003eBased on psychology and rooted in real-world examples, \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA friendly introduction to the study of how and why people really make financial decisions\u003c\/li\u003e \u003cli\u003eThe author is a professor of behavioral and institutional economics at Victoria University\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential component to improving your financial decision-making (and even to understanding current events), \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e is important for just about anyone who has a bank account and is interested in why—and when—they spend money.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Introducing Behavioral Economics: The Science of Making Real-World Choices 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Decoding Behavioral Economics 9\u003cbr\u003eChapter 2: Getting Real about Assumptions 19\u003cbr\u003eChapter 3: Neuroeconomics: Exploring the Brain for Economic Analysis 41\u003cbr\u003eChapter 4: Why Incentives and Markets Matter, but Money Isn't Everything 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Understanding Choice 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Exploring the Limits to Free Choice 91\u003cbr\u003eChapter 6: Quick and Simple Heuristics and Real-World Decision Making 107\u003cbr\u003eChapter 7: How the Framing of Choices Affects Decision Making 131\u003cbr\u003eChapter 8: How Norms, Peers, History, and Culture Influence Choice 153\u003cbr\u003eChapter 9: Why Gender, Children, and Age Matter for Economic Analysis 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Growing the Economic Pie: The Economic Importance of Ethics, Well-Being, and Culture 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Why Smart People Pay Taxes, Recycle, and Even Break the Law 183\u003cbr\u003eChapter 11: Labor Supply in the Real World 197\u003cbr\u003eChapter 12: The Black Box of the Firm: Human Relationships and Productivity 215\u003cbr\u003eChapter 13: The Good Economy: How Ethical Behavior Can Grow the Economy 229\u003cbr\u003eChapter 14: Why Institutions Matter 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: When Bubbles and Busts and Inefficiencies Are Possible: Some Behavioral Insights into the Strange World of Economic Reality 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Deciphering Behavioral Finance 259\u003cbr\u003eChapter 16: Looking into Recessions and Depressions 275\u003cbr\u003eChapter 17: The Art and Science of Happiness: Can You Be Happy without More Money? 291\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Ten (Or So) Key Public Policy Implications of Behavioral Economics 311\u003cbr\u003eChapter 19: Ten (Or So) Experiments in Behavioral Economics 321\u003cbr\u003eChapter 20: Ten Decision-Making Lessons from Behavioral Economics 333\u003c\/p\u003e \u003cp\u003eIndex 341\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Economics [\u003ca title=\"See our other books on Economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20%5BKC%5D%22\"\u003eKC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52470030467352,"sku":"9781118085035","price":12.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118085035.jpg?v=1785628892","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/behavioral-economics-for-dummies-paperback-softback-9781118085035","provider":"Freshly Printed Books","version":"1.0","type":"link"}