{"product_id":"beam-straight-up-the-bold-story-of-the-first-family-of-bourbon-hardback-9781118378366","title":"Beam, Straight Up; The Bold Story of the First Family of Bourbon (Hardback) 9781118378366","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBeam, Straight Up\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Bold Story of the First Family of Bourbon\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFred Noe (Author), Jim Kokoris (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118378366, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 October 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e21.8 x 14.5 x 1.8 cm, 0.363 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAn insider's look at the Jim Beam brand, from a 7th generation Master Distiller\u003c\/b\u003e \u003cp\u003eWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth \"growing up Beam\" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes details of Fred Noe's life on the road, spreading the bourbon gospel\u003c\/li\u003e \u003cli\u003eDescribes Fred's journey to becoming the face of one of America's most iconic brands\u003c\/li\u003e \u003cli\u003eShares a simple primer on how bourbon is made\u003c\/li\u003e \u003cli\u003eOffers cocktail and food recipes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e will detail the family business, and its role in helping to shape it.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePrologue ix\u003c\/p\u003e \u003cp\u003eForeword Kid Rock xi\u003c\/p\u003e \u003cp\u003eChapter 1 A Little History 1\u003c\/p\u003e \u003cp\u003eChapter 2 A Kentucky Boyhood 23\u003c\/p\u003e \u003cp\u003eChapter 3 Booker: Yes, Sir. 49\u003c\/p\u003e \u003cp\u003eChapter 4 College Man 71\u003c\/p\u003e \u003cp\u003eChapter 5 Starting Out 87\u003c\/p\u003e \u003cp\u003eChapter 6 The Making of a Bourbon Ambassador 101\u003c\/p\u003e \u003cp\u003eChapter 7 Road Warrior 115\u003c\/p\u003e \u003cp\u003eChapter 8 The World Isn’t As Big As I Thought 129\u003c\/p\u003e \u003cp\u003eChapter 9 Bourbon and Change 143\u003c\/p\u003e \u003cp\u003eChapter 10 The Beam Way: How to Build a Company That Lasts 155\u003c\/p\u003e \u003cp\u003eChapter 11 Home 169\u003c\/p\u003e \u003cp\u003eAppendix 177\u003cbr\u003e Cocktails 177\u003cbr\u003e Hangover Cure 182\u003cbr\u003e Cooking with Bourbon 182\u003c\/p\u003e \u003cp\u003eAcknowledgments 193\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52501370011928,"sku":"9781118378366","price":15.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118378366_264620.jpg?v=1786234188","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/beam-straight-up-the-bold-story-of-the-first-family-of-bourbon-hardback-9781118378366","provider":"Freshly Printed Books","version":"1.0","type":"link"}