{"product_id":"basic-marketing-management-paperback-softback-9780471353928","title":"Basic Marketing Management (Paperback \/ softback) 9780471353928","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBasic Marketing Management\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDouglas J. Dalrymple (Author), Leonard J. Parsons (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471353928, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 February 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e25.4 x 20.5 x 1.3 cm, 0.653 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDiese 2. Auflage von \"Basic Marketing Management\" wurde neu strukturiert und umfassend aktualisiert. Die Broschurausgabe ist ideal als Ergänzung zu einer Pflichtlektüre geeignet, da sie alle Aspekte der Planung, Koordination und Durchführung von Marketingstrategien behandelt. Die Autoren sind berühmt für ihren prägnanten Stil und klare, anschauliche Beispiele. Ein wichtiges Kernthema ist die Globalisierung.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eThe Role of Marketing in Organizations and Society.\u003cbr\u003e \u003cbr\u003e Marketing Strategy.\u003cbr\u003e \u003cbr\u003e Customer Analysis.\u003cbr\u003e \u003cbr\u003e Market Segmentation and Product Differentiation.\u003cbr\u003e \u003cbr\u003e Competitive Analysis and Product Positioning.\u003cbr\u003e \u003cbr\u003e Product Development and Testing.\u003cbr\u003e \u003cbr\u003e Brand Management.\u003cbr\u003e \u003cbr\u003e Services Marketing.\u003cbr\u003e \u003cbr\u003e Pricing.\u003cbr\u003e \u003cbr\u003e Selecting Distribution Channels.\u003cbr\u003e \u003cbr\u003e Personal Selling and Sales Force Management.\u003cbr\u003e \u003cbr\u003e Direct Marketing.\u003cbr\u003e \u003cbr\u003e Designing Advertising Programs.\u003cbr\u003e \u003cbr\u003e Sales Promotion and Public Relations.\u003cbr\u003e \u003cbr\u003e International Marketing.\u003cbr\u003e \u003cbr\u003e Marketing Planning.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293390369048,"sku":"9780471353928","price":116.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471353928.jpg?v=1781639540","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/basic-marketing-management-paperback-softback-9780471353928","provider":"Freshly Printed Books","version":"1.0","type":"link"}