{"product_id":"bankers-in-the-selling-role-a-consultative-guide-to-cross-selling-financial-services-paperback-softback-9780471572657","title":"Bankers in the Selling Role; A Consultative Guide to Cross-Selling Financial Services (Paperback \/ softback) 9780471572657","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBankers in the Selling Role\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Consultative Guide to Cross-Selling Financial Services\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLinda Richardson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471572657, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 April 1992\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e23 x 15.1 x 1.2 cm, 0.288 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIntended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eProduct Knowledge.\u003cbr\u003e \u003cbr\u003e Consultative Sales Approach.\u003cbr\u003e \u003cbr\u003e Aspects of Developing and Managing Relationships.\u003cbr\u003e \u003cbr\u003e Sales Tips.\u003cbr\u003e \u003cbr\u003e Self-Training for Line Bankers.\u003cbr\u003e \u003cbr\u003e Reader's Feedback Summary.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293510922520,"sku":"9780471572657","price":25.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471572657.jpg?v=1781643576","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/bankers-in-the-selling-role-a-consultative-guide-to-cross-selling-financial-services-paperback-softback-9780471572657","provider":"Freshly Printed Books","version":"1.0","type":"link"}