{"product_id":"bank-marketing-for-the-90s-new-ideas-from-55-of-the-best-marketers-in-banking-hardback-9780471522645","title":"Bank Marketing for the 90's; New Ideas from 55 of the Best Marketers in Banking (Hardback) 9780471522645","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBank Marketing for the 90's\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eNew Ideas from 55 of the Best Marketers in Banking\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDon Wright (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471522645, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 May 1991\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e244 pages\u003cbr\u003e23.5 x 16 x 2.5 cm, 0.425 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHaving spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eThe New World of Banking.\u003cbr\u003e \u003cbr\u003e Marketing for Survival and Progress.\u003cbr\u003e \u003cbr\u003e 55 Ideas from Some of Banking's Best Marketers.\u003cbr\u003e \u003cbr\u003e Removing the Barriers to Good Marketing.\u003cbr\u003e \u003cbr\u003e Keep Looking for Great Ideas.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293502894360,"sku":"9780471522645","price":195.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471522645.jpg?v=1781642722","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/bank-marketing-for-the-90s-new-ideas-from-55-of-the-best-marketers-in-banking-hardback-9780471522645","provider":"Freshly Printed Books","version":"1.0","type":"link"}