{"product_id":"balanced-brand-how-to-balance-the-stakeholder-forces-that-can-make-or-break-your-business-hardback-9780787983093","title":"Balanced Brand; How to Balance the Stakeholder Forces That Can Make Or Break Your Business (Hardback) 9780787983093","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBalanced Brand\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Balance the Stakeholder Forces That Can Make Or Break Your Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"Trusted long-term relationships come to pass only through aligned principles and values, not short-term gimmicks and strategies.  This engaging book, \u003ci\u003eBalanced Brand\u003c\/i\u003e, focuses on bringing the person to the brand, not the brand to the person.\"\u003cbr\u003e--Stephen R. Covey, author, \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e and \u003ci\u003eThe 8th Habit: From Effectiveness to Greatness\u003c\/i\u003e \u003cp\u003e\"Brands are experiences, delivered by multiple stakeholders across the entire organization. \u003ci\u003eBalanced Brand\u003c\/i\u003e outlines a clear, concise, useful, and usable method to re-think your entire range of branding activities.  If you want your brand to succeed in the years ahead, you'll need the insights you'll find in \u003ci\u003eBalanced Brand\u003c\/i\u003e.\"\u003cbr\u003e--Don Schultz, president, Agora, Inc., and professor emeritus-in-service, Northwestern University\u003c\/p\u003e \u003cp\u003e\"John Foley has written a remarkably comprehensive and cogent analysis of branding, and his commonsense approach has equal application to the public and private sectors.  His BalancedBrand System requires that executives seek to align their stated values with their actual operating values, that they assess the values of their stakeholders and seek to harmonize them with the institutional values, and that there be authentic brand-building conversations. Foley demands authenticity, honesty, and discipline.  But the rewards in terms of trust, branding, and reputation are immense.\"\u003cbr\u003e--Mark G. Yudof, chancellor, The University of Texas System\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn Foley (Author), Julie Kendrick (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787983093, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 10 February 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages, Tables: 4 B\u0026amp;W, 0 Color; Exhibits: 3 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 15.9 x 2 cm, 0.376 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCompanies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003e1. Strong Brand, Strong Reputation.\u003c\/p\u003e \u003cp\u003e2. Measuring Brand and Reputation.\u003c\/p\u003e \u003cp\u003e3. The BalancedBrand System.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Assessment of Organization and Stakeholder Values.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. Brand Assessment.\u003c\/p\u003e \u003cp\u003e5. Stakeholder Assessment.\u003c\/p\u003e \u003cp\u003e6. Stakeholder Return on Investment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Alignment of Organization and Stakeholder Values.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7. Balanced Culture.\u003c\/p\u003e \u003cp\u003e8. Balanced Conversation.\u003c\/p\u003e \u003cp\u003e9. Creating and Maintaining Balance.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52410680115480,"sku":"9780787983093","price":15.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/0787983098_156066.jpg?v=1784248496","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/balanced-brand-how-to-balance-the-stakeholder-forces-that-can-make-or-break-your-business-hardback-9780787983093","provider":"Freshly Printed Books","version":"1.0","type":"link"}