{"product_id":"avon-building-the-worlds-premier-company-for-women-paperback-softback-9780471787235","title":"Avon; Building The World's Premier Company For Women (Paperback \/ softback) 9780471787235","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAvon\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBuilding The World's Premier Company For Women\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLaura Klepacki (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471787235, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 June 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e280 pages\u003cbr\u003e22.2 x 13.9 x 2 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA Winning Formula for Selling to Women Around the World\u003c\/b\u003e  \u003cp\u003eAvon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAVON: Building the World's Premier Company for Women\u003c\/i\u003e is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women.\u003c\/p\u003e \u003cp\u003eThrough this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.\u003c\/p\u003e \u003cp\u003e\"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment.\"\u003cbr\u003e —\u003cb\u003eMary Sammons\u003c\/b\u003e, President and CEO, Rite Aid Corporation\u003c\/p\u003e \u003cp\u003e\"The book is an excellent primer on how to successfully make alternative forms of distribution work.\"\u003cbr\u003e —\u003cb\u003eAllen Burke\u003c\/b\u003e, Director of Merchandising, QVC, Inc.\u003c\/p\u003e \u003cp\u003e\"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories.\"\u003cbr\u003e —Ann\u003cb\u003eette Green\u003c\/b\u003e, President Emeritus, The Fragrance Foundation\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword (\u003ci\u003eAndrea Jung\u003c\/i\u003e).  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Give Them What They Want.\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Stay Focused.\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Hire the Best Man (or Woman) for the Job.\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Empower Your Sales Force.\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Incentivize the Troops.\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Constantly Innovate.\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Keep Up with the Times.\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Speak in Every Language.\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Embrace Technology.\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Connect with Your Customers.\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Get Creative.\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Makeovers Can Be a Thing of Beauty.\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Give Back.\u003c\/p\u003e \u003cp\u003eEpilogue.\u003c\/p\u003e \u003cp\u003eTimeline of Significant Events in Avon History.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298054795544,"sku":"9780471787235","price":13.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471787235.jpg?v=1781733152","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/avon-building-the-worlds-premier-company-for-women-paperback-softback-9780471787235","provider":"Freshly Printed Books","version":"1.0","type":"link"}