{"product_id":"augmented-reality-unboxing-techs-next-big-thing-hardback-9781509540938","title":"Augmented Reality; Unboxing Tech's Next Big Thing (Hardback) 9781509540938","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAugmented Reality\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUnboxing Tech's Next Big Thing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMark Pesce (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509540938, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 November 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e160 pages\u003cbr\u003e21.8 x 14.2 x 1.8 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e“This is the story of how we came to live in an increasingly augmented reality and what this might mean for the future of being human, told by one of this technology’s most brilliant and playful pioneers. Thrilling, scary, hopeful, and required reading.”\u003cbr\u003e\u003cb\u003eDouglas Rushkoff, author of \u003ci\u003ePresent Shock: When Everything Happens\u003c\/i\u003e and \u003ci\u003eTeam Human\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“A must-read for those who are both fascinated by digital technology and fearful of its implications. Mark makes a deeply technical topic accessible to any reader, and catalogs the key insights and innovations that led to where we are now: on the cusp of the most significant technological advancement in history-- and possibly the most dangerously invasive and manipulative tool ever created.”\u003cbr\u003e\u003cb\u003eTony Parisi, VR pioneer and Head of AR\/VR Ad Innovation at Unity Technologies\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“an expansive and holistic picture of how augmented reality works as a system of machines.”  \u003cbr\u003e\u003cb\u003e\u003ci\u003eARPost\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e“a\u003c\/i\u003e must-read.”\u003cbr\u003e\u003ci\u003e\u003cb\u003eThe Connector\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/i\u003e“fascinating”\u003cbr\u003e\u003ci\u003e\u003cb\u003eZD Net\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eSlated as ‘the next big thing in tech’, augmented reality promises to take the screen out of our hands and wrap it around the world via ‘smart spectacles’. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality. \u003cbr\u003e\u003cbr\u003eIn this crucial and provocative book, Mark Pesce draws on over thirty years’ experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology – a technology that moulds us by shaping what we see and hear. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eAugmented Reality\u003c\/i\u003e is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments \u003cp\u003eIntroduction: A Riot in Rhodes\u003c\/p\u003e \u003cp\u003e1 The Will to Empower\u003c\/p\u003e \u003cp\u003e2 Surveillance Status\u003c\/p\u003e \u003cp\u003e3 The Last Days of Reality\u003c\/p\u003e \u003cp\u003e4 The Web Wide World\u003c\/p\u003e \u003cp\u003e5 Setting the World to Writes\u003c\/p\u003e \u003cp\u003eConclusion: No Feint but What We Make\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441803686168,"sku":"9781509540938","price":31.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509540938.jpg?v=1785026122","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/augmented-reality-unboxing-techs-next-big-thing-hardback-9781509540938","provider":"Freshly Printed Books","version":"1.0","type":"link"}