{"product_id":"attracting-investors-a-marketing-approach-to-finding-funds-for-your-business-hardback-9780471646563","title":"Attracting Investors; A Marketing Approach to Finding Funds for Your Business (Hardback) 9780471646563","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAttracting Investors\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Marketing Approach to Finding Funds for Your Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Kotler (Author), Hermawan Kartajaya (Author), S. David Young (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471646563, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 3 September 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.6 x 16 x 2.3 cm, 0.435 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eMarketing guru Philip Kotler shows entrepreneurs how to market their companies to investors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow can businesses do a better job of attracting capital? The answer: \"Marketing!\" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003e\u003cb\u003ePart One: INTRODUCTION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Marketing to Investors and Lenders: What the Capital Markets Want.\u003c\/p\u003e \u003cp\u003e2. Raising Capital: An Overview of Your Alternatives.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: UNDERSTANDING INVESTORS AND LENDERS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3. Early-Stage Financing: The Role of Business Angels.\u003c\/p\u003e \u003cp\u003e4. Private Equity: Unleashing Your Company’s Potential Value.\u003c\/p\u003e \u003cp\u003e5. Lenders: Raising Funds from Banks and Other Financial Institutions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6. Strategy: How to Win Investors’ Mind Share.\u003c\/p\u003e \u003cp\u003e7. Tactic: How to Win Investors’ Market Share.\u003c\/p\u003e \u003cp\u003e8. Value: How to Win Investors’ Heart Share.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: EPILOGUE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9. Get Your Marketing Right!\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298021830936,"sku":"9780471646563","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471646563.jpg?v=1781731280","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/attracting-investors-a-marketing-approach-to-finding-funds-for-your-business-hardback-9780471646563","provider":"Freshly Printed Books","version":"1.0","type":"link"}