{"product_id":"assembling-religion-the-ford-motor-company-and-the-transformation-of-religion-in-america-hardback-9781479831586","title":"Assembling Religion; The Ford Motor Company and the Transformation of Religion in America (Hardback) 9781479831586","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAssembling Religion\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Ford Motor Company and the Transformation of Religion in America\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKati Curts (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781479831586\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 May 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e277 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.644 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Tells a powerful story about an iconic brand and cultural agent that transformed life in and far beyond the United States. The religious feature of this story is eye-opening, and rigorously researched. . . . Will quickly earn an important place in the literature on American history, religion, technology, and business.\" - David Morgan, author of \u003ci\u003eThe Thing about Religion: An Introduction to the Material Study of Religions\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e\"A brilliant advance in the study of religion, this book sees through the prevailing secular myth of Henry Ford to expose Ford's pervasive religious myth-making in American life. \u003ci\u003eAssembling Religion \u003c\/i\u003erevitalizes key terms of analysis, such as myth, ritual, and the sacred, while demonstrating how they work in the world. Kati Curts is a new strong voice in the ongoing work of mediating the familiar and the surprising in American religion and culture.\" - David Chidester, author of \u003ci\u003eReligion: Material Dynamics\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e\"Bridging American religious and industrial history, \u003ci\u003eAssembling Religion \u003c\/i\u003eoffers a new and surprising way to understand Ford's impact on culture, commerce, and the technology of labor.\" - \u003ci\u003eReading Religion\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHow Henry Ford institutionalized a social gospel\u003c\/b\u003e\u003cbr\u003e Henry Ford did not just mass produce cars. As a member of the Episcopal Church, reader of New Thought texts, believer in the \"gospel of reincarnation,\" mass marketer of antisemitic material, and employer who institutionalized a social gospel, Henry Ford's contributions to American models of business were informed by and produced for an America he understood to be broadly Christian. Though Ford's efforts at the head of the Ford Motor Company have commonly been understood as secular, Ford himself was explicit that his work in engineering and auto production was prophetic and meant to remake the world.\u003cbr\u003e This religious history of Henry Ford and the Ford Motor Company repositions them within critical studies of religion, examining how Ford transformed American religious practice in the twentieth century. Drawing directly on documents from Ford's archive, it examines Ford's mass production methods and bureaucratic reforms as examples of prosperity gospel traditions, illuminating the ways manufacturing and technology intersect with American religious practice. Bridging American religious and industrial history, \u003ci\u003eAssembling Religion\u003c\/i\u003e offers a new and surprising way to understand Ford's impact on culture, commerce, and the technology of labor.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"NYU Press","offers":[{"title":"Brand New","offer_id":52702305026328,"sku":"9781479831586","price":28.97,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/assembling-religion-the-ford-motor-company-and-the-transformation-of-religion-in-america-hardback-9781479831586","provider":"Freshly Printed Books","version":"1.0","type":"link"}