{"product_id":"asking-questions-the-definitive-guide-to-questionnaire-design-for-market-research-political-polls-and-social-and-health-questionnaires-paperback-softback-9780787970888","title":"Asking Questions; The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Paperback \/ softback) 9780787970888","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAsking Questions\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNorman M. Bradburn (Author), Seymour Sudman (Author), Brian Wansink (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787970888, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 21 April 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e448 pages\u003cbr\u003e22.6 x 15.2 x 3.3 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eSince it was first published more than twenty-five years ago, \u003ci\u003eAsking Questions\u003c\/i\u003e has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, \u003ci\u003eAsking Questions\u003c\/i\u003e can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface and Acknowledgments.  \u003cp\u003eThe Authors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I. Strategies for Asking Questions.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. The Social Context of Question Asking.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II. Tactics for Asking Questions.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2. Asking Nonthreatening Questions About Behavior.\u003c\/p\u003e \u003cp\u003e3. Asking Threatening Questions About Behavior.\u003c\/p\u003e \u003cp\u003e4. Asking Questions About Attitudes and Behavioral Intentions.\u003c\/p\u003e \u003cp\u003e5. Asking and Recording Open-Ended and Closed-Ended Questions.\u003c\/p\u003e \u003cp\u003e6. Asking Questions that Measure Knowledge.\u003c\/p\u003e \u003cp\u003e7. Asking Questions that Evaluate Performance.\u003c\/p\u003e \u003cp\u003e8. Asking Psychographic Questions.\u003c\/p\u003e \u003cp\u003e9. Asking Standard Demographic Questions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III. Drafting and Crafting the Questionnaire.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10. Organizing and Designing Questionnaires.\u003c\/p\u003e \u003cp\u003e11. Questionnaires from Start to Finish.\u003c\/p\u003e \u003cp\u003e12. Asking Questions FAQs.\u003c\/p\u003e \u003cp\u003eBibliography and Recommended Readings.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eAppendix A: List of Academic and Not-for-Profit Survey Research Organizations.\u003c\/p\u003e \u003cp\u003eAppendix B: Illinois Liquor Control Commission: College Student Survey.\u003c\/p\u003e \u003cp\u003eAppendix C: Faculty Retention Survey.\u003c\/p\u003e \u003cp\u003eAppendix D: Kinko’s: Open-ended Service Satisfaction Survey.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Reference works [\u003ca title=\"See our other books on Reference works\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Reference%20works%20%5BChildren's%20\/%20Teenage%5D%20%5BYRG%5D%22\"\u003eChildren's \/ Teenage YRG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52507275034904,"sku":"9780787970888","price":31.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787970888.jpg?v=1786443183","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/asking-questions-the-definitive-guide-to-questionnaire-design-for-market-research-political-polls-and-social-and-health-questionnaires-paperback-softback-9780787970888","provider":"Freshly Printed Books","version":"1.0","type":"link"}