{"product_id":"as-if-by-design-how-creative-behaviors-really-evolve-hardback-9781108477765","title":"As If By Design; How Creative Behaviors Really Evolve (Hardback) 9781108477765","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAs If By Design\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Creative Behaviors Really Evolve\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eForget insight and genius! The many creative things we make and do generally arise from sheer chance and trial-and-error learning.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEdward A. Wasserman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108477765, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 July 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e328 pages\u003cbr\u003e23.6 x 16 x 2.5 cm, 0.63 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Recommended.' R. M. Davis, CHOICE\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe eureka moment is a myth. It is an altogether naïve and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSection I. Introduction\u003cbr\u003e Section II. The Vignettes\u003cbr\u003e Part I. Sports\u003cbr\u003e 1. Dick Fosbury's High Jump was No Flop!\u003cbr\u003e 2. Shedding Fresh Light on the History of the Butterfly Stroke\u003cbr\u003e 3. The Monkey Crouch: Jockeying for Position\u003cbr\u003e 4. Riding Acey-Deucy\u003cbr\u003e 5. The High Five: One Singular Sensation\u003cbr\u003e Part II. Medicine\u003cbr\u003e 6. The Apgar Score: 'Millions Have Been Saved'\u003cbr\u003e 7. The Ponseti Method: Effective Treatment for Clubfoot Only 2,400 Years in the Making\u003cbr\u003e 8. The Heimlich Maneuver\u003cbr\u003e 9. Eating to Live: The Lifesaving Contribution of Stanley Dudrick\u003cbr\u003e 10. What's in a (Drug) Name?\u003cbr\u003e 11. Self-Medication by People and Animals\u003cbr\u003e 12. Personalized Medicine: The End of Trial-and-Error Treatment?\u003cbr\u003e Part III. Hygiene\u003cbr\u003e 13. Florence Nightingale: Advancing Hygiene through Data Visualization\u003cbr\u003e 14. Taking Mental Floss to Dental Floss\u003cbr\u003e 15. A Very Close Shave\u003cbr\u003e Part IV. Arts, Entertainment, and Culture\u003cbr\u003e 16. Ansel Adams: Art for Art's Sake?\u003cbr\u003e 17. Basil Twist: 'Genius' Puppeteer\u003cbr\u003e 18. Moonwalking: And More Mundane Modes of Moving\u003cbr\u003e 19. Play on Words\u003cbr\u003e 20. Cuatro Festivals Españoles\u003cbr\u003e 21. Tchaikovsky: Puzzles of the Pathétique\u003cbr\u003e 22. The Evolution of the Violin: Survival of the Fittest or the Fondest Fiddle?\u003cbr\u003e Part V. Is This Heaven? No, It's Iowa!\u003cbr\u003e 23. The Rise and the Demise of the Iowa Caucus\u003cbr\u003e 24. Iowa's Blackout Plates: Artistic License Hits the Road\u003cbr\u003e 25. If I Write It, They Will Build It\u003cbr\u003e Section III. Putting It Together\u003cbr\u003e 26. Context, Consequence, and Coincidence\u003cbr\u003e 27. Are We Just Making It Up as We Go Along?\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Neurosciences [\u003ca title=\"See our other books on Neurosciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Neurosciences%20%5BPSAN%5D%22\"\u003ePSAN\u003c\/a\u003e], Biology, life sciences [\u003ca title=\"See our other books on Biology, life sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Biology,%20life%20sciences%20%5BPS%5D%22\"\u003ePS\u003c\/a\u003e], History of science [\u003ca title=\"See our other books on History of science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History%20of%20science%20%5BPDX%5D%22\"\u003ePDX\u003c\/a\u003e], Philosophy of science [\u003ca title=\"See our other books on Philosophy of science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Philosophy%20of%20science%20%5BPDA%5D%22\"\u003ePDA\u003c\/a\u003e], Cognition \u0026amp; cognitive psychology [\u003ca title=\"See our other books on Cognition \u0026amp; cognitive psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cognition%20\u0026amp;%20cognitive%20psychology%20%5BJMR%5D%22\"\u003eJMR\u003c\/a\u003e], Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266357121304,"sku":"9781108477765","price":72.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108477765i.jpg?v=1696705951","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/as-if-by-design-how-creative-behaviors-really-evolve-hardback-9781108477765","provider":"Freshly Printed Books","version":"1.0","type":"link"}