{"product_id":"art-of-the-long-view-planning-for-the-future-in-an-uncertain-world-paperback-softback-9780471977858","title":"Art of the Long View; Planning for the Future in an Uncertain World (Paperback \/ softback) 9780471977858","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eArt of the Long View\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePlanning for the Future in an Uncertain World\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePeter Schwartz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471977858, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 25 September 1997\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.1 x 16 x 2.1 cm, 0.482 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but-better-that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz's book.\" -Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life-bottom-line numbers, for instance-but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the \"scenaric\" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal\/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG\u0026amp;E, and the International Stock Exchange.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eThe Strategic Conversation -\u003cbr\u003e Broadening the Long View\u003cbr\u003e\u003cbr\u003e The Pathfinder's Tale\u003cbr\u003e\u003cbr\u003e The Smith \u0026amp; Hawken Story: The Process of Scenario-Building\u003cbr\u003e\u003cbr\u003e The Scenario-Building Animal\u003cbr\u003e\u003cbr\u003e Uncovering the Decision\u003cbr\u003e\u003cbr\u003e Information-Hunting and Gathering\u003cbr\u003e\u003cbr\u003e Creating Scenario Building Blocks\u003cbr\u003e\u003cbr\u003e Anatomy of a New Driving Force: The Global Teenager\u003cbr\u003e\u003cbr\u003e Composing a Plot\u003cbr\u003e\u003cbr\u003e The World in 2005: Three Scenarios\u003cbr\u003e\u003cbr\u003e Rehearsing the Future\u003cbr\u003e\u003cbr\u003e Epilogue: To My Newborn Son\u003cbr\u003e\u003cbr\u003e Afterword: The Value of Strategic Conversation\u003cbr\u003e\u003cbr\u003e User's Guide: How to Hold a Strategic Conversation\u003cbr\u003e\u003cbr\u003e Appendix: Steps to Developing Scenarios.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52449462026520,"sku":"9780471977858","price":15.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471977858.jpg?v=1785200677","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/art-of-the-long-view-planning-for-the-future-in-an-uncertain-world-paperback-softback-9780471977858","provider":"Freshly Printed Books","version":"1.0","type":"link"}