{"product_id":"aquaculture-marketing-handbook-paperback-softback-9780813816043","title":"Aquaculture Marketing Handbook (Paperback \/ softback) 9780813816043","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAquaculture Marketing Handbook\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eCarole R. Engle (Author), Kwamena K. Quagrainie (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813816043, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 April 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e292 pages\u003cbr\u003e25.4 x 17.8 x 2 cm, 0.644 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture.\" \"There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly.\" \u003cbr\u003e \u003ci\u003eAquaculture Magazine May\/June 2006 p. 63\u003c!--end--\u003e\u003c\/i\u003e\u003cbr\u003e \u003cp\u003e\"This concise handbook covering the topic of aquaculture marketing is long overdue.\"\u003cbr\u003e \u003ci\u003eAquaculture International\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"The \u003ci\u003eAquaculture Marketing Handbook\u003c\/i\u003e will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.\"\u003cbr\u003e \u003ci\u003eAquaculture Europe\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing…A pleasant surprise.\" \u003ci\u003eAusmarine\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMarkets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the \u003ci\u003eAquaculture Marketing Handbook\u003c\/i\u003e will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.\u003cbr\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eAquaculture Marketing Handbook\u003c\/i\u003e provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eWritten by authors with vast international aquaculture marketing experience, the \u003ci\u003eAquaculture Marketing Handbook\u003c\/i\u003e is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForewrod. \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eCHAPTER 1. Seafood and Aquaculture Markets.\u003c\/p\u003e \u003cp\u003eCHAPTER 2. Demand and Supply of Seafood and Aquaculture Products.\u003c\/p\u003e \u003cp\u003eCHAPTER 3. Aquaculture Marketing Concepts.\u003c\/p\u003e \u003cp\u003eCHAPTER 4. Aquaculture Growers and their Marketing Choices.\u003c\/p\u003e \u003cp\u003eCHAPTER 5. Seafood and Aquaculture Product Processing.\u003c\/p\u003e \u003cp\u003eCHAPTER 6. Participation and Leadership In Marketing.\u003c\/p\u003e \u003cp\u003eCHAPTER 7. Marketing by Farmer Groups.\u003c\/p\u003e \u003cp\u003eCHAPTER 8. Wholesaler Marketing.\u003c\/p\u003e \u003cp\u003eCHAPTER 9. Market Trends.\u003c\/p\u003e \u003cp\u003eCHAPTER 10. The International Market for Seafood and Aquaculture Products.\u003c\/p\u003e \u003cp\u003eCHAPTER 11. Policies and Regulations Governing Aquaculture Marketing in the United States.\u003c\/p\u003e \u003cp\u003eCHAPTER 12. Planning Marketing Strategies (Identifying Target Markets).\u003c\/p\u003e \u003cp\u003eCHAPTER 13. Marketing Research Methodologies.\u003c\/p\u003e \u003cp\u003e*ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATION SOURCES.\u003c\/p\u003e \u003cp\u003e*ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FOR AQUACULTURE MARKETING.\u003c\/p\u003e \u003cp\u003e*GLOSSARY.\u003c\/p\u003e \u003cp\u003e*Name Index.\u003c\/p\u003e \u003cp\u003eSubject Index\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Agriculture \u0026amp; farming [\u003ca title=\"See our other books on Agriculture \u0026amp; farming\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Agriculture%20\u0026amp;%20farming%20%5BTV%5D%22\"\u003eTV\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52410697777432,"sku":"9780813816043","price":110.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780813816043.jpg?v=1784249395","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/aquaculture-marketing-handbook-paperback-softback-9780813816043","provider":"Freshly Printed Books","version":"1.0","type":"link"}