{"product_id":"applied-sport-business-analytics-paperback-softback-9781492598534","title":"Applied Sport Business Analytics (Paperback \/ softback) 9781492598534","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eApplied Sport Business Analytics\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eChristopher Atwater (Author), Robert E. Baker (Author), Ted Kwartler (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781492598534\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 17 March 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e27.9 x 21.6 x 1.6 cm, 0.726 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eApplied Sport Business Analytics With HKPropel Access\u003c\/i\u003e provides a practical explanation of the use of data analytic metrics in sport, exploring selected techniques and tools as well as addressing fundamental applications of analytics within modern sports organizations. Current and aspiring sport managers will develop their understanding of how analytics can be used strategically to make data-informed decisions by selecting and translating data into evidence and meaningful metrics.\u003cbr\u003e\u003cbr\u003eThe text begins with an introduction to the world of analytics, exploring the social, economic, and business foundations that form the history of data analytics. Different strategies used to make data-driven decisions are discussed to demonstrate the importance of analytics in a modern sport context. The text explains terms and methods that are typical in sport analytics, bridging the gap between sport managers and sport analysts to help them understand the perceptions and needs of one another.\u003cbr\u003e\u003cbr\u003eThe text’s focus on quantitative statistical analysis-with its exploration of modeling, predictive analytics, and forecasting-helps students learn how to analyze data and make use of it. Students will then learn to turn data into visual representations such as cluster diagrams to reveal clear results. With practical exercises that utilize five included datasets and are heavily support by related video tutorials delivered through HK\u003ci\u003ePropel\u003c\/i\u003e, even those without programming experience will learn how to program and transform complex statistical data into easy-to-understand visuals.\u003cbr\u003e\u003cbr\u003eCase studies exploring real-world scenarios-including player position analysis in women's professional basketball, esport player popularity and market analysis, and prospective player evaluation for the NFL draft-examine managerial implications to help develop understanding of what questions to ask, how to interpret data, and how to use data to make informed decisions. Finally, an in-depth look at how cutting-edge analytics mechanisms were used to analyze over one million tweets associated with the NBA over an entire season will illustrate how to successfully work with large amounts of data to achieve results.\u003cbr\u003e\u003cbr\u003eConcepts throughout the book are made easy to understand through exercises, datasets, and video lectures on key topics, all accessible through HK\u003ci\u003ePropel\u003c\/i\u003e. These tools combine to provide valuable experience and practical understanding. Interview With a Professional sidebars offer additional real-world glimpses into the use of analytics by practitioners in sport business.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eApplied Sport Business Analytics\u003c\/i\u003e will provide a broader and deeper knowledge of the use of sport analytics for aspiring sport managers, data analysts, and practitioners alike. It will prepare them to translate metrics in a useful way that allows them to make data-informed and data-driven decisions to achieve desired outcomes in their organization.\u003cbr\u003e\u003cbr\u003eNote: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eChapter 1.\u003c\/b\u003e Foundations of Analytics for Sport Managers\u003cbr\u003eA Brief History of Analytics in Sport\u003cbr\u003eEvolution of Sport Analytics and the MIT Sloan Sports Analytics Conference\u003cbr\u003eData and Decision-Making\u003cbr\u003eSystems and Analytics\u003cbr\u003eEmerging Applications of Sport Analytics\u003cbr\u003eSummary\u003cbr\u003eOnline Activities\u003cbr\u003eReferences\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Working With Quantitative Data in R\u003cbr\u003eR Basics\u003cbr\u003eExploring Datasets\u003cbr\u003eIsolating Variables With Brackets, c(), and Operators\u003cbr\u003eDescriptive Statistics\u003cbr\u003eInferential Statistics\u003cbr\u003eSummary\u003cbr\u003eOnline Activities\u003cbr\u003eReferences\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3.\u003c\/b\u003e Plotting Data in R\u003cbr\u003eBase Plotting Structures in R\u003cbr\u003eSetting and Mapping Plot Elements\u003cbr\u003ePlotting Data With ggplot2()\u003cbr\u003eMap Plots\u003cbr\u003eSummary\u003cbr\u003eOnline Activities\u003cbr\u003eReferences\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e Data-Driven Decision-Making\u003cbr\u003eMachine Learning Analysis: WNBA Players’\u003cbr\u003e Positions Analytics Application\u003cbr\u003eEsport Analytics Application\u003cbr\u003eEuropean Football Analytics Application\u003cbr\u003eNFL Player Evaluations Analytics Application\u003cbr\u003eComparative Analysis of Male and Female Prize Monies and Salaries Analytics Application\u003cbr\u003eOnline Activities\u003cbr\u003eReferences\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Natural Language Processing and Text Mining\u003cbr\u003eLanguage as Object Classes and Strings\u003cbr\u003eBasic Text Processing Workflow\u003cbr\u003eIdentify Text Sources, Preprocessing, and Feature Extraction\u003cbr\u003eAnalytics\u003cbr\u003eInsight and Recommendations\u003cbr\u003eSummary\u003cbr\u003eOnline Activities\u003cbr\u003eReferences\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Human Kinetics","offers":[{"title":"Brand New","offer_id":52599865114904,"sku":"9781492598534","price":63.89,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/applied-sport-business-analytics-paperback-softback-9781492598534","provider":"Freshly Printed Books","version":"1.0","type":"link"}