{"product_id":"and-the-clients-went-wild-revised-and-updated-how-savvy-professionals-win-all-the-business-they-want-paperback-softback-9781118156292","title":"...And the Clients Went Wild!, Revised and Updated; How Savvy Professionals Win All the Business They Want (Paperback \/ softback) 9781118156292","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003e...And the Clients Went Wild!, Revised and Updated\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Savvy Professionals Win All the Business They Want\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMaribeth Kuzmeski (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118156292, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 24 January 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e22.6 x 15 x 2.3 cm, 0.363 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eCombine social media with traditional marketing techniques for breakthrough results!\u003c\/b\u003e  \u003cp\u003eWhile social media is doing much to change the marketing landscape, it doesn't mean you have to take an either\/or approach between it and more traditional methods. \u003ci\u003eAnd the Clients Went Wild!\u003c\/i\u003e gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind real-life examples of success from some of today's best businesses\u003c\/li\u003e \u003cli\u003eShows how to integrate and benefit from both traditional and new marketing methods\u003c\/li\u003e \u003cli\u003eUses the proven business growth strategy Red Zone Marketing® as a central concept\u003c\/li\u003e \u003cli\u003eAuthor has proven the concepts successful in her work for numerous major clients\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with \u003ci\u003eAnd the Clients Went Wild!\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments xi  \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Executive Summary: \u003ci\u003eThe Five Core Principles for Turning Clients and Prospects into Raving Fans\u003c\/i\u003e 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I\u003c\/b\u003e \u003cb\u003eThe Principles 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 2 First Principle: \u003ci\u003eWhat Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation\u003c\/i\u003e 7\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Second Principle: \u003ci\u003eFocus Your Marketing on Benefits, Results, and a Call to Action: What’s Really in It for Them\u003c\/i\u003e 18\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Third Principle: Go Viral!: \u003ci\u003eCreate Memorable Impactful Messaging Worthy of a Pass-Along\u003c\/i\u003e 27\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Fourth Principle: \u003ci\u003eLeverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Message Fast\u003c\/i\u003e 37\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Fifth Principle: \u003ci\u003eThe Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy\u003c\/i\u003e 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II\u003c\/b\u003e \u003cb\u003eThe Playbook: Online and Traditional Marketing Techniques 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Create a Playbook that Fits Your Business and Your Personality: \u003ci\u003eDesign Your Own Marketing Action Plan\u003c\/i\u003e 63\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Build a Brand Identity on a Shoestring Budget: \u003ci\u003eSpending Time Effectively Can Be Worth More Than Money\u003c\/i\u003e 101\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Find Your Niche: \u003ci\u003eCorner the Market One Segment at a Time!\u003c\/i\u003e 113\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Techniques for Creating a Memorable Experience: \u003ci\u003eGive ’Em Something to Talk About!\u003c\/i\u003e 122\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Your Best Prospects Come from Referrals: \u003ci\u003eScripts and Strategies for Increasing Your Introductions to Others\u003c\/i\u003e 134\u003c\/p\u003e \u003cp\u003eCHAPTER 12 My Web Site Is Working!: \u003ci\u003eTurn a Bland Site and Your Internet Presence into a Moneymaker\u003c\/i\u003e 147\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Social Media: \u003ci\u003eEffective Strategies that Don't Consume All of Your Time\u003c\/i\u003e 160\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Permission-Based Marketing: \u003ci\u003eStrategies for Successful E-Mail and E-Newsletters\u003c\/i\u003e 174\u003c\/p\u003e \u003cp\u003eCHAPTER 15 Traditional Marketing Still Works: \u003ci\u003eTV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy\u003c\/i\u003e 187\u003c\/p\u003e \u003cp\u003eCHAPTER 16 Direct Mail: \u003ci\u003eSimple Principles for Gaining Sales from Good Old-Fashioned Mail\u003c\/i\u003e 196\u003c\/p\u003e \u003cp\u003eCHAPTER 17 Events and Seminars: \u003ci\u003eCreating Buzz and Sales Through Group Presentations\u003c\/i\u003e 209\u003c\/p\u003e \u003cp\u003eCHAPTER 18 Media Methods to Gain Celebrity Status: \u003ci\u003eTake Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention\u003c\/i\u003e 226\u003c\/p\u003e \u003cp\u003eCHAPTER 19 Special Tactics for Financial Advisors: \u003ci\u003eTen Specific Strategies Working Today\u003c\/i\u003e 241\u003c\/p\u003e \u003cp\u003eNotes 255\u003c\/p\u003e \u003cp\u003eIndex 257\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52417755873560,"sku":"9781118156292","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118156292_230547.jpg?v=1784506901","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/and-the-clients-went-wild-revised-and-updated-how-savvy-professionals-win-all-the-business-they-want-paperback-softback-9781118156292","provider":"Freshly Printed Books","version":"1.0","type":"link"}