{"product_id":"an-introduction-to-behavior-analysis-hardback-9781394286706","title":"An Introduction to Behavior Analysis (Hardback) 9781394286706","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAn Introduction to Behavior Analysis\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eGregory J. Madden (Author), Derek D. Reed (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394286706, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 April 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e512 pages\u003cbr\u003e23.4 x 18.8 x 2.8 cm, 1.134 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe latest edition of the gold standard in introductory behavior analysis texts\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn the newly revised second edition of \u003ci\u003eAn Introduction to Behavior Analysis,\u003c\/i\u003e a team of experienced researchers delivers an engaging and comprehensive introduction to the theoretical fundamentals and applications of behavior analysis. The authors focus on practical issues encountered by practicing behavior analysts, including Pavlovian and operant learning, reinforcement and punishment, motivation and stimulus control, and other key concepts in the field. \u003c\/p\u003e\n\u003cp\u003eThe book clearly articulates and defends the philosophical assumptions and overarching goals of behavior analysis. It describes objective data collection, experimental methods, and data analysis in the context of modern psychology. You'll also find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eCore behavioral analysis principles explained in an accessible way that are appropriate for introductory audiences\u003c\/li\u003e \u003cli\u003eExpert discussions of a variety of common behavior issues, including language, substance-use disorders, and psychological disorders\u003c\/li\u003e \u003cli\u003eUp-to-date examinations of the latest empirical research and theory, along with identifications of areas that require further data and study\u003c\/li\u003e \u003cli\u003eComplimentary access to a companion website containing PowerPoint slides and a test bank for each chapter\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for students undertaking their first course in behavior analysis or behavior modification, \u003ci\u003eAn Introduction to Behavior Analysis\u003c\/i\u003e is also a must-read for trainees pursuing certification through the Behavior Analysis Certification Board and for students of the applied psychological sciences.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAI Disclosure xxiii\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xxiv\u003c\/p\u003e \u003cp\u003e1 An Introduction to Behavior Analysis 1\u003c\/p\u003e \u003cp\u003e2 Behavioral Research and Measures 28\u003c\/p\u003e \u003cp\u003e3 Experimental Designs in Behavior Analysis 55\u003c\/p\u003e \u003cp\u003e4 Phylogenetic Behavior and Pavlovian Learning 92\u003c\/p\u003e \u003cp\u003e5 Operant Learning I: Reinforcement 130\u003c\/p\u003e \u003cp\u003e6 Operant Learning II: Positive and Negative\u003c\/p\u003e \u003cp\u003e7 Operant Extinction and Differential\u003c\/p\u003e \u003cp\u003e8 Unconditioned Reinforcers, Conditioned\u003c\/p\u003e \u003cp\u003e9 Motivation, Reinforcer Efficacy, and Habit\u003c\/p\u003e \u003cp\u003e10 Punishment 291\u003c\/p\u003e \u003cp\u003e11 Complex Contingencies of Reinforcement 324\u003c\/p\u003e \u003cp\u003e12 Antecedent Stimulus Control 355\u003c\/p\u003e \u003cp\u003e13 Choice 386\u003c\/p\u003e \u003cp\u003e14 Verbal Behavior, Rule-Following, and Clinical\u003c\/p\u003e \u003cp\u003eAppendix 457\u003c\/p\u003e \u003cp\u003eGlossary 463\u003c\/p\u003e \u003cp\u003eAuthor Index 473\u003c\/p\u003e \u003cp\u003eSubject Index 482\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472146100504,"sku":"9781394286706","price":76.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394286706.jpg?v=1785718840","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/an-introduction-to-behavior-analysis-hardback-9781394286706","provider":"Freshly Printed Books","version":"1.0","type":"link"}