{"product_id":"american-still-life-the-jim-beam-story-and-the-making-of-the-worlds-1-bourbon-hardback-9780471444077","title":"American Still Life; The Jim Beam Story and the Making of the World's #1 Bourbon (Hardback) 9780471444077","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAmerican Still Life\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Jim Beam Story and the Making of the World's #1 Bourbon\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eF. Paul Pacult (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471444077, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 September 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e26.8 x 11.8 x 2.3 cm, 0.543 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eHow does a sour mash corn whiskey brand go from being a Kentucky family's \"adjunct farming activity\" to founding a corporation that ships over five million cases worldwide each year? Pacult (\u003ci\u003eKindred Spirits: The Spirit Journal Guide to the World's Distilled Spirits and Fortified Wines\u003c\/i\u003e) extensively researched the story of the Beam family, which is just as much a 19th-and 20th-century American history. The young country's struggles with slavery, Prohibition and war, its sociopolitical maturation and its shift from the agricultural to an industrial economy all come into play. A prolific spirits writer, Pacult has an expert's grasp on the topic, which carries the book through its slow periods. Upstanding citizens to a man, the Beams don't always make for scintillating reading - no scoundrels, no scandals - and only Jim Beam's grandson Booker Noe, the refreshingly blunt, six-foot-four, 360-pound former master distiller, emerges as a character with any color. Trying to keep all the Beams straight might make readers feel like they've just downed a few shots of the bourbon itself. Most interesting is Pacult's examination of American popular culture and its effect on the bourbon business: how bourbon became déclassé in the 1970s, the venerable spirit losing out to sexy newcomer vodka (and its inadvertent pitchman, James Bond), and how scotch whiskey's rising popularity in the 1980s fueled the production of bourbon's answer to the single-malt, the small-batch bourbon. The book could use a few more colorful details, however, such as the bit about temperance activist Carry Nation and her ax attacks on taverns. (Aug.) (\u003ci\u003ePublishers Weekly\u003c\/i\u003e, June 16, 2003)  \u003cp\u003e\"...It's a fascinating glimpse of American political history...\" (\u003ci\u003eDrinks International\u003c\/i\u003e, December 2003)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"American Still Life\" erzählt die Geschichte eines Familienunternehmens mit einer 200-jährigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich ständig neu anzupassen - sei es an öffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausführlich erörtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Präsenz und Wettbewerb, öffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Foundations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Jacob Beam and Surviving in a Harsh Land 3\u003c\/p\u003e \u003cp\u003e2 David Beam and Pre-Civil War Kentucky 37\u003c\/p\u003e \u003cp\u003e3 David M. Beam and the Debris of War 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: The Dynasty\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Jim Beam and the Making of a Bourbon Whiskey Brand 85\u003c\/p\u003e \u003cp\u003e5 T. Jeremiah and Carl Beam: Jim Beam Bourbon Steps onto the World Stage 115\u003c\/p\u003e \u003cp\u003e6 Booker Noe: Big Man, Small Batch 141\u003c\/p\u003e \u003cp\u003e7 Other Beams: Behind Every Good Bourbon Whiskey 169\u003c\/p\u003e \u003cp\u003e8 Finding a Crown for the Jewel 189\u003c\/p\u003e \u003cp\u003eAppendix A Tasting Notes on Jim Beam Bourbons 209\u003c\/p\u003e \u003cp\u003eAppendix B The Jim Beam Bourbon Timeline 221\u003c\/p\u003e \u003cp\u003eBibliography 229\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293477859608,"sku":"9780471444077","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471444077.jpg?v=1781641242","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/american-still-life-the-jim-beam-story-and-the-making-of-the-worlds-1-bourbon-hardback-9780471444077","provider":"Freshly Printed Books","version":"1.0","type":"link"}